Putting your qualifications after your name when commenting on websites
Published May 16th, 2006 in E-PRA recent comment on my website by Stuart Bruce got me thinking. Not about what he said though, but about the fact that he put MCIPR after his name.
It’s quite clever because it makes him stand out, look authoritative and increases chances of people clicking through to his site to specifically read about PR.
Given that a large variety of people might comment on a website, it also helps people distinguish what profession they are in. For example, if that was Stuart Bruce’s first time commenting I might not have realised that he works in Public Relations because of my unfamiliarity.
Amy Gahran recently highlighted commenting as a marketing tool to build readership for a website (via Guy Kawasaki). Posting your qualifications beside your name is a strategic tactic that can help attract the type of reader that you are targeting.
Technorati Tags: Amy Gahran, Piaras Kelly, Stuart Bruce
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I think it’s a cool idea, however, if the people reading your site have no idea what the lettes stand for then it has no real effect. It works for those who know and work in that industry, but for everyone else it’s useless.
Thing is though, people that do know what it stands for would probably be more likely to click through. And chances are if you’re putting your qualifications after your name when commenting, what you’ll be discussing on your site is to do with your qualification.
Can also make you look like a bit of a tool in fairness …
Agree with Ed…
Your comments should capture your audience, not your titles. If readers are interested in you, they can find out more at your URL (which you SHOULD include), where you can certainly list your qualifications.