Comments on: The PR industry needs to use Social Media to develop, rather than to simply make money. http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/ Irish Communications Consultant - Be Noticed Fri, 19 Mar 2010 00:14:52 +0000 http://wordpress.org/?v=2.6.2 By: Fitzwilliam Institute » Blog Archive » http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-28552 Fitzwilliam Institute » Blog Archive » Mon, 31 Jul 2006 12:54:03 +0000 http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-28552 [...] http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/ [...] [...] http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/ [...]

]]> By: Todd Defren http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-19562 Todd Defren Tue, 20 Jun 2006 17:33:26 +0000 http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-19562 Piaras - I agree, whole-heartedly. I also agree with Kami's comment (as usual). However, I also tend to think that many PR pros (and bloggers) have been reflexively defensive about Social Media. We've been given some great new tools that empower us to take fuller advantage of our role as "facilitator." We can become much more deeply embedded in the editorial process of both traditional and new media writers. Why WOULDN'T we seize the oppty to rise to the top of the marketing mix? I'd rather see PR pros make a few 2.0 mistakes for having been too aggressive in adopting these tools for clients, than to take babysteps and then watch the Ad guys take all the credit. ;) Piaras -
I agree, whole-heartedly. I also agree with Kami’s comment (as usual). However, I also tend to think that many PR pros (and bloggers) have been reflexively defensive about Social Media. We’ve been given some great new tools that empower us to take fuller advantage of our role as “facilitator.” We can become much more deeply embedded in the editorial process of both traditional and new media writers. Why WOULDN’T we seize the oppty to rise to the top of the marketing mix?

I’d rather see PR pros make a few 2.0 mistakes for having been too aggressive in adopting these tools for clients, than to take babysteps and then watch the Ad guys take all the credit. ;)

]]> By: Octavio Isaac Rojas Orduña http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-19545 Octavio Isaac Rojas Orduña Tue, 20 Jun 2006 15:19:19 +0000 http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-19545 The real advantage of social software is that you can contact the public directly, and, by doing that, you can forget about the media (some times). Nice blog. Cheers! The real advantage of social software is that you can contact the public directly, and, by doing that, you can forget about the media (some times).

Nice blog.

Cheers!

]]> By: Kami Huyse http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-19387 Kami Huyse Tue, 20 Jun 2006 02:44:48 +0000 http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-19387 Piras; I agree wholeheartedly, this is a great post and your link to the Spokesman Review is something that is already in my del.icio.us feed. Social Media tools are appropriate for SOME, but not all, of my clients. Taking it slow makes a lot of sense to me and using case studies (or small outings) into social media territory -- then measuring the results. Piras; I agree wholeheartedly, this is a great post and your link to the Spokesman Review is something that is already in my del.icio.us feed. Social Media tools are appropriate for SOME, but not all, of my clients. Taking it slow makes a lot of sense to me and using case studies (or small outings) into social media territory — then measuring the results.

]]> By: Tom http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-19172 Tom Mon, 19 Jun 2006 09:41:11 +0000 http://www.pkellypr.com/blog/2006/0619/the-pr-industry-needs-to-use-social-media-to-develop-rather-than-to-simply-make-money/#comment-19172 The main thing about offering a relevant, value-for-money PR campaign is that one size does not fit all. Every client is different, has different audiences, different requirements. Someone who is truly comfortable with new communications methods will know when it is appropriate to use them and when it is not. Someone who thinks that these new channels have allready changed the face of PR, that any PR agency who doesn't use them is staffed by luddites, isn't looking past the hype. The main thing about offering a relevant, value-for-money PR campaign is that one size does not fit all. Every client is different, has different audiences, different requirements.

Someone who is truly comfortable with new communications methods will know when it is appropriate to use them and when it is not. Someone who thinks that these new channels have allready changed the face of PR, that any PR agency who doesn’t use them is staffed by luddites, isn’t looking past the hype.

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