Why your company should be on Wikipedia
Published August 17th, 2006 in E-PRInteresting sidenote on Nicholas Carr’s website, Wikipedia pages rank high on searches. All the more reasons for your company to have its own wikipedia page or have a link in relevant entries. The easier it is for consumers to find you, the easier it is for you to get your grubby paws on their cash.
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6 Responses to “Why your company should be on Wikipedia”
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So spamming it is good?
To have a page or relevant entry?
wiki take a very dim view of people they feel spam the site - and i think you creating your own ‘vanity’ wiki page rates as spamming. it’s the sort of thing that has a high potential to backfire and do you more damage than good.
Yep … you can’t just go creating company or people pages unless the company / person is especially well known.
In one sense I understand wiki-p don’t want their dbase full of spam, but in another, who are they (especially since they’re an open and very large community) to decide what is knowledge and what is not?
Guess I was wrong so
Piaras, I’d be surprised if most of the clients highlighted on your employer’s website weren’t listed on their page or another.
The is nothing wrong with a company starting its own page if so long as it is not their “own ‘vanity’ wiki page” but abides by the site’s rules, style etc (ie reads like an encyclopaedia, not a press release), and if of course the company is some-how of note.
What is of note is highly subjective (have to stop using that word). For example, railways is one of a few things Wikipedia is citied as been too focused, because of this a medium sided company making some type of locomotive part may feature, at the same time other people may say a far larger company which effects far more people should not be included for one reason or another.
Too may people look at Wikipedia as an old-style limited encyclopaedia, while it’s really more like one of those old Irish surveys of every little detail of Dublin to small villages.
A possible down side of creating pages is you might have negative things recorded sooner rather then later. Looking out for negative non-encyclopaedia entries may be something companies will have to look at anyway.
On a side note I created a Wikipedia entry of a company a few weeks ago (it links to stuff they apparently don’t like, but I was being at least fairly neutral). It was only created a few weeks ago, and now ranks sixth in a Google search of the company’s full name.
This is of interest to this topic, there’s loads of Irish companies listed on the site that aren’t listed here… http://en.wikipedia.org/wiki/List_of_Irish_companies