Piaras Kelly PR - Public Relations in Ireland

I’ve had a couple of discussions recently about activating sponsorships. The perception exists that sponsors invariably want to slap their logo everywhere and the sponsored organisations think sthat they can take the cheque, add a company name to their intellectual property and somehow that’ll pay back the sponsor in spades.

Companies often struggle to find ways to activate their sponsorship without looking like a corporate giant that is trying to act like the Fonz with kids. Everyone aspires for the target consumer to suddenly pause, say “Hey that’s cool” and have the brand resonate in their mind. That’s exactly what happened to me when I stumbled across Nokia’s Silence Booth on Sebastion Campion’s website.

At the selected festivals Nokia installed a silence booth, which offered festival goers a place and a moment of silence while making a phone call. In the booth, users could use their own phones or try out Nokia 3250.

They should have that booth in every pub and nightclub in Ireland. What I would give to be able to make a phone call without having to step into the bitter cold or a smelly toilet.

This is what they mean by engaging with consumers…and you don’t need a blog after all