On Today FM again
Published September 5th, 2006 in PersonalEnded up on Today FM this evening off the back of a story in the Daily Telegraph about a new Rent-aGeek service. No not to offer my services, but to talk about how gadgets are getting too complicated and how little is done to help consumers understand to use the technology (Something I touched on before here.) Will throw up a link to the Last Word show in the morning.
Interesting thought is that by offer this value added service, stores like PC World would go some way to differentiating themselves from their online competitors.
Hectic night as I was off to a First Tuesday event afterwards about the future of the telecoms market.
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7 Responses to “On Today FM again”
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What impressed me most was watching the reaction of a Bus Eireann bus driver listening to your on-air advice to Matt Cooper. If you can make tech understandable to a bus driver, you’re doing something right as a PR practitioner.
While I can see the value in such a service I have my doubts about companies that regularly oversell products to under-educated customers and whose staff doesn’t have half the knowledge they should have providing this service. If they actually sold people what they really needed and provided a better quality pre & after sales service a lot of peoples problems would already be solved….
What really really pissed me off about the feature on the last word was the comment that : “smaller tech support companies were more likely to sell you add-on products that you didn’t need rather than the likes of PC World, Currys & Dixons”.
Having started out a long time ago running one of these smaller companies I know all to well that this is completely untrue…
E.
Bernie - Lol
Evert - Completely understand where you’re coming from. Had the nasty experience though of having to clean up after a cowboy who completely messed up my neighbour’s computer the other day and even had the decency to charge him for it! Should have clarified between a small company and a one man band.
The problem with overselling to undereducated customers is that there’s a lot of tech illiterate people out there.
No difference between small company and one man band - you can’t tar ANY of them with the brush you’re trying to. Some are reputable others are not. Some large companies employ idiots who rip you off for their commission too.
Enjoyed your piece last night Piaras. Took me a few seconds before i realized who the voice was. Usually associate it with cheezy chat up lines!! But regarding the rent a geek service, i’d like to see the big chain stores offer it as an add on customer sales service as opposed to an additional service we pay for again. This would be the ultimate in customer service & i certainly wouln’t mind paying an extra €20 on the products I buy knowing this service was available to me for the next 6 months. Imagine the good pr they’d get for it!
working for a smaller IT company myself didn’t really appreciate your comment on smaller IT companies
“smaller tech support companies were more likely to sell you add-on products that you didn’t need rather than the likes of PC World, Currys & Dixons”.”
Is this your own personal experience?
where do you get your information from?
Personal experience. Spent two hours clearing up some cowboy’s mess the other day.
Let’s agree to disagree. Big stores also have good people working there also. I think it’s safe to say big or small they’re all equally as bad.