Comments on: There’s a lot to learn from Starbucks http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/ Irish Communications Consultant - Be Noticed Fri, 21 Nov 2008 11:14:16 +0000 http://wordpress.org/?v=2.6.2 By: The trade-off between quality and price at Piaras Kelly PR - Irish Public Relations http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-52872 The trade-off between quality and price at Piaras Kelly PR - Irish Public Relations Wed, 08 Nov 2006 08:20:18 +0000 http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-52872 [...] It’s something which impacts across a variety of sectors and highlights the fact that cheapest doesn’t necessarily mean best. A recent comment left by Courtney on my last post about Starbucks reinforces the point: The sheer number of locations creates word of mouth. Their investment in training and ambiance makes that WOM positive. They claim opening new stores doesn’t cannibalize profits from other stores; it just reduces waiting times and offers convenience. For those getting their morning coffee, that’s the factor that counts. There’s something to be said for service. During the 70s and 80s, it was cut to increase profits. Now, service is the factor that actually creates profits. [...] [...] It’s something which impacts across a variety of sectors and highlights the fact that cheapest doesn’t necessarily mean best. A recent comment left by Courtney on my last post about Starbucks reinforces the point: The sheer number of locations creates word of mouth. Their investment in training and ambiance makes that WOM positive. They claim opening new stores doesn’t cannibalize profits from other stores; it just reduces waiting times and offers convenience. For those getting their morning coffee, that’s the factor that counts. There’s something to be said for service. During the 70s and 80s, it was cut to increase profits. Now, service is the factor that actually creates profits. [...]

]]> By: Courtney http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-48327 Courtney Fri, 27 Oct 2006 03:08:05 +0000 http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-48327 Fmk's right...you can't miss the stores. The sheer number of locations creates word of mouth. Their investment in training and ambiance makes that WOM positive. They claim opening new stores doesn't cannibalize profits from other stores; it just reduces waiting times and offers convenience. For those getting their morning coffee, that's the factor that counts. There's something to be said for service. During the 70s and 80s, it was cut to increase profits. Now, service is the factor that actually creates profits. Starbucks has branded itself worldwide in a way that no one could have imagined. They have truly created a lifestyle including music, books, and, of course, coffee. Starbucks is a company that is actively pursuing a conversation with its customers. "The Way I See It" campaign allows for voices outside of the company and something more than the mermaid. Fmk’s right…you can’t miss the stores. The sheer number of locations creates word of mouth. Their investment in training and ambiance makes that WOM positive. They claim opening new stores doesn’t cannibalize profits from other stores; it just reduces waiting times and offers convenience. For those getting their morning coffee, that’s the factor that counts.

There’s something to be said for service. During the 70s and 80s, it was cut to increase profits. Now, service is the factor that actually creates profits.

Starbucks has branded itself worldwide in a way that no one could have imagined. They have truly created a lifestyle including music, books, and, of course, coffee.

Starbucks is a company that is actively pursuing a conversation with its customers. “The Way I See It” campaign allows for voices outside of the company and something more than the mermaid.

]]> By: Michael Morton http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-37051 Michael Morton Wed, 13 Sep 2006 16:47:41 +0000 http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-37051 Hi Piaras, I have been meaning to read that manifesto. It seems like it would be an enjoyable and educational read. Pardon this bit of self-promotion but a few months back I wrote a post on Starbucks' impressive customer relations and how it contributes to the company's success, which in turn contributes to its Word-of-Mouth marketing. You can read it here: http://constituencycommunication.blogspot.com/2006/04/starbucks-case-study-great-customer.html Just last week, Starbucks came underfire for cancelling an email promotion. Their excuse for the cancellation was that the viral nature of the promotion spread beyond their original intention. This mistake by Starbucks has had a negative impact on their word-of-mouth reputation. However, another company has used Starbucks' mistake to generate their own positive word-of-mouth campaign. Read more about that here: http://constituencycommunication.blogspot.com/2006/09/starbucks-sees-marketing-blunder.html Hi Piaras,

I have been meaning to read that manifesto. It seems like it would be an enjoyable and educational read.

Pardon this bit of self-promotion but a few months back I wrote a post on Starbucks’ impressive customer relations and how it contributes to the company’s success, which in turn contributes to its Word-of-Mouth marketing. You can read it here:

http://constituencycommunication.blogspot.com/2006/04/starbucks-case-study-great-customer.html

Just last week, Starbucks came underfire for cancelling an email promotion. Their excuse for the cancellation was that the viral nature of the promotion spread beyond their original intention. This mistake by Starbucks has had a negative impact on their word-of-mouth reputation. However, another company has used Starbucks’ mistake to generate their own positive word-of-mouth campaign. Read more about that here:

http://constituencycommunication.blogspot.com/2006/09/starbucks-sees-marketing-blunder.html

]]> By: fmk http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-36775 fmk Tue, 12 Sep 2006 10:22:41 +0000 http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-36775 I hope Moore's book is more readable than Schulz's own Starbucks biography, Pour Your Heart Into It - that contained some fo the worst management twaddle I've ever had to read, and god knows, I've read a lot of management twaddle in my time. As for Starbucks relying on no-cost WOM advertising - bullshit! Starbucks so heavily invests in prime, branded real estate that there is no need for advertising - the shops themselves are abot the most expensive ads you can possibly find. You can't miss them, even if you never go into them! Add in the fact that many people buy their coffee to go and then count up how many peope are walking down the street carrying Starbucks' ad (aka a branded coffee cup) and ask yourself why you'd ever need to spend your money on bllboards, radio/tv spots or newspaper/magazine ads! :) I hope Moore’s book is more readable than Schulz’s own Starbucks biography, Pour Your Heart Into It - that contained some fo the worst management twaddle I’ve ever had to read, and god knows, I’ve read a lot of management twaddle in my time.

As for Starbucks relying on no-cost WOM advertising - bullshit! Starbucks so heavily invests in prime, branded real estate that there is no need for advertising - the shops themselves are abot the most expensive ads you can possibly find. You can’t miss them, even if you never go into them!

Add in the fact that many people buy their coffee to go and then count up how many peope are walking down the street carrying Starbucks’ ad (aka a branded coffee cup) and ask yourself why you’d ever need to spend your money on bllboards, radio/tv spots or newspaper/magazine ads!
:)

]]> By: Tom http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-36774 Tom Tue, 12 Sep 2006 09:48:03 +0000 http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-36774 Some very good points in that. Effective word-of-mouth marketing is genuine, unplanned and unscripted. It's the 'if you build it' approach to marketing. If you have a truly enjoyable and customer focused experience with a retailer or organisation, then people will let other people know. If you try and do it artificially and don't have the products or services that will get people talking organiically, the money spent on the marketing effort won't be as effective. Some very good points in that. Effective word-of-mouth marketing is genuine, unplanned and unscripted. It’s the ‘if you build it’ approach to marketing. If you have a truly enjoyable and customer focused experience with a retailer or organisation, then people will let other people know.

If you try and do it artificially and don’t have the products or services that will get people talking organiically, the money spent on the marketing effort won’t be as effective.

]]> By: Memsaab - The Global Indian Women http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-36762 Memsaab - The Global Indian Women Tue, 12 Sep 2006 08:25:07 +0000 http://www.pkellypr.com/blog/2006/0912/theres-a-lot-to-learn-from-starbucks/#comment-36762 memsaab.com brings every online Indian women closer to the people, information and communications tools that matter most to them - where, when and how they want it. Partners and advertisers want to be a part of that vision that is driving and keeping all of us together and striving memsaab.com to be the leading website. memsaab.com brings every online Indian women closer to the people, information and communications tools that matter most to them - where, when and how they want it. Partners and advertisers want to be a part of that vision that is driving and keeping all of us together and striving memsaab.com to be the leading website.

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