Piaras Kelly PR - Public Relations in Ireland

Last week while sitting at my computer my interest perked when I read the following news headline - “Fire fighters bid to contain Cork quay fire” (The story has been updated since.) The reason why it caught my interest though was because I remember a popular Irish blogger posting about a fire in Cork a couple of months prior.

The blogger in question, Damien Mulley, posted a short while later about the new fire, noting that “People are landing on this site for pics of today’s fire in Cork.” Sure enough I searched his archives and found the post about the original fire which had since been updated to say “Sept 19th Update. For today’s fire go here.“

So what does this have to do with the dangers of Google? Quite a lot actually, especially from a communications perspective. As I’ve pointed out on a couple of occasions now, people are increasingly turning to the Internet for breaking news. What happens though when they are inadvertently lead to the wrong information? Not everyone would update their website to point visitors in the right direction like Damien did.

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