Comments on: Red Bull publicity stunt illustrates why YouTube is a perfect medium to talk to the youth audience http://www.pkellypr.com/blog/2006/1002/red-bull-publicity-stunt-illustrates-why-its-a-perfect-medium-to-talk-to-the-youth-audience/ Irish Communications Consultant - Be Noticed Fri, 21 Nov 2008 11:36:29 +0000 http://wordpress.org/?v=2.6.2 By: Piaras http://www.pkellypr.com/blog/2006/1002/red-bull-publicity-stunt-illustrates-why-its-a-perfect-medium-to-talk-to-the-youth-audience/#comment-41432 Piaras Mon, 02 Oct 2006 21:22:45 +0000 http://www.pkellypr.com/blog/2006/1002/red-bull-publicity-stunt-illustrates-why-its-a-perfect-medium-to-talk-to-the-youth-audience/#comment-41432 Interesting points Interesting points

]]> By: fmk http://www.pkellypr.com/blog/2006/1002/red-bull-publicity-stunt-illustrates-why-its-a-perfect-medium-to-talk-to-the-youth-audience/#comment-41330 fmk Mon, 02 Oct 2006 12:48:09 +0000 http://www.pkellypr.com/blog/2006/1002/red-bull-publicity-stunt-illustrates-why-its-a-perfect-medium-to-talk-to-the-youth-audience/#comment-41330 piaras: re "In this case the Sunday Times could have embedded the videos into their story online, but didn’t. Why people seem intent on not giving their audience a much richer experience is beyond me." there's a two-fold answer. 1) the online content is a simple re-purposing of the off-line content. there should (in the minds of those who run these sites) be no additional cost in putting it online, online is just a by-product, not the primary product; 2) the software that runs these systems (usually vignette for the main newspaper sites) was designed before things like blogs and video content were part of the online mediascape, and so doesn't handle this content very well. (this software problem is itself creating a new problem as some organisations race to catch up with the ever-changing online mediascape. take, for example, the technologicial mish-mash that the guardian site has become over the last year or so, with different software solutions being plugged in to do different tasks, and none of them communicating with the other software solutions - try doing a content search of the paper *and* the comment is free blog.) oh, and there is a third reason for the sunset times not to link to youtube videos. rupert murdoch would prefer to see myspace videos being plugged than to see a competitor get the traffic. don't forget, he did try to pull youtube content from myspace. to be honest, i'm surprised they even mentioned them. piaras: re “In this case the Sunday Times could have embedded the videos into their story online, but didn’t. Why people seem intent on not giving their audience a much richer experience is beyond me.”

there’s a two-fold answer.

1) the online content is a simple re-purposing of the off-line content. there should (in the minds of those who run these sites) be no additional cost in putting it online, online is just a by-product, not the primary product;

2) the software that runs these systems (usually vignette for the main newspaper sites) was designed before things like blogs and video content were part of the online mediascape, and so doesn’t handle this content very well.

(this software problem is itself creating a new problem as some organisations race to catch up with the ever-changing online mediascape. take, for example, the technologicial mish-mash that the guardian site has become over the last year or so, with different software solutions being plugged in to do different tasks, and none of them communicating with the other software solutions - try doing a content search of the paper *and* the comment is free blog.)

oh, and there is a third reason for the sunset times not to link to youtube videos. rupert murdoch would prefer to see myspace videos being plugged than to see a competitor get the traffic. don’t forget, he did try to pull youtube content from myspace. to be honest, i’m surprised they even mentioned them.

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