Piaras Kelly PR - Public Relations in Ireland

When it comes to new products, YouTube is powerful for two reasons.

1. From a trendwatcher’s perspective it proves quite useful to gauge the popularity of the latest gizmo. Just search for Wii and look at the reaction to Nintendo’s latest console. Here’s one of my personal favs from the site. There’s numerous videos like it which make every Wii owner look like someone on Acid. It’s obvious from the video that the Wii will be under many Christmas trees this year

2. It’s a brilliant tool to showcase new inventions such as the PoweriZer, which I recommended as a Christmas purchase earlier in the week. The Irish PoweriZer website cleverly encourages people who purchase their product to upload their videos to YouTube and tag them with “Powerizer” and “Ireland”, which falls back into my trendwatching suggestion.

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