Online jumble reflects media fragmentation in the real world
Published January 2nd, 2007 in E-PRFor all the talk of youth audiences fleeing traditional media, the Gartner Research Blog points out some interesting findings.
MySpace’s demographic composition is dramatically changing with teen traffic dropping from 25% to 12%. On the other hand, Bebo’s teen composition has jumped from 14% to 34.5%.
I think the key thing to remember here is that all of this has happened in the past twelve months. So while some commentators are urging companies to jump online, targeting the elusive youth audience isn’t as easy as it would seem. You’ve got to know your Bebo from your Facebook, just like the difference between broadsheets and tabloids.
Technorati Tags: Bebo, MySpace, Piaras Kelly, PR, Public Relations
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Interesting post, but not only must you know the differences at the macro level, you must also understand the intricacies at the micro level. A little bit like your paper analogy and what page to target and what type of ad/feature.
Social media is a difficult beast to master. Potential is there though
Rgds
Richard