Comments on: The era of the educated consumer http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/ Irish Communications Consultant - Be Noticed Fri, 21 Nov 2008 12:44:31 +0000 http://wordpress.org/?v=2.6.2 By: Irish results of the Edelman Trust Barometer at Piaras Kelly PR - Irish Public Relations http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-92993 Irish results of the Edelman Trust Barometer at Piaras Kelly PR - Irish Public Relations Mon, 12 Feb 2007 09:09:21 +0000 http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-92993 [...] As I have pointed out before, we now live in the era of the educated consumer. Nancy Turett, global president of health in Edelman, adds, “Sophisticated and socially engaged, they form their trust by listening, conversing, gathering opinions, and thoughtfully forming their own.” Now more than ever, we rely on the opinions of others when deciding what to buy. Today’s companies are charged with shaping the conversation, something that sounds like an impossible task. So how does a company go about building relationships with its customers? By starting from the inside out. [...] [...] As I have pointed out before, we now live in the era of the educated consumer. Nancy Turett, global president of health in Edelman, adds, “Sophisticated and socially engaged, they form their trust by listening, conversing, gathering opinions, and thoughtfully forming their own.” Now more than ever, we rely on the opinions of others when deciding what to buy. Today’s companies are charged with shaping the conversation, something that sounds like an impossible task. So how does a company go about building relationships with its customers? By starting from the inside out. [...]

]]> By: Shopping is now a leisure activity at Piaras Kelly PR - Irish Public Relations http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-80941 Shopping is now a leisure activity at Piaras Kelly PR - Irish Public Relations Mon, 15 Jan 2007 08:21:36 +0000 http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-80941 [...] I’ve talked about the era of the educated consumer before. We have an abundance of information at our fingertips. As a result, companies need to sell differently. Some industries have realised this. The auto industry is a good example, but they still have to change some parts of their sales pitch to reflect the new purchasing decision process. [...] [...] I’ve talked about the era of the educated consumer before. We have an abundance of information at our fingertips. As a result, companies need to sell differently. Some industries have realised this. The auto industry is a good example, but they still have to change some parts of their sales pitch to reflect the new purchasing decision process. [...]

]]> By: Advanced Technology Products Interactive » Blog Archive » The era of the educated consumer http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-76437 Advanced Technology Products Interactive » Blog Archive » The era of the educated consumer Fri, 05 Jan 2007 10:15:40 +0000 http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-76437 [...] Piaras Kelly wrote Pamala Danziger correctly points out that many companies are overlooking the impact this trend is having on the buyer decision process. As Danziger points out, the better educated consumer will be able to discern the ultimate benefits of your product over rival brands. [...] [...] Piaras Kelly wrote Pamala Danziger correctly points out that many companies are overlooking the impact this trend is having on the buyer decision process. As Danziger points out, the better educated consumer will be able to discern the ultimate benefits of your product over rival brands. [...]

]]> By: Heather Yaxley http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-76261 Heather Yaxley Thu, 04 Jan 2007 19:03:53 +0000 http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-76261 Great post - relates also to Malcolm Gladwell's consideration of Enron in the New Yorker (see http://gladwell.typepad.com/gladwellcom/). Among many interesting points, he is looking at more active receivers of messages. Challenges PR practitioners to consider how information is analysed not just received. Great post - relates also to Malcolm Gladwell’s consideration of Enron in the New Yorker (see http://gladwell.typepad.com/gladwellcom/). Among many interesting points, he is looking at more active receivers of messages. Challenges PR practitioners to consider how information is analysed not just received.

]]> By: ChaBoyo Randon Job hunter! http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-76241 ChaBoyo Randon Job hunter! Thu, 04 Jan 2007 16:34:15 +0000 http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-76241 Sounds like a really good book. Seth Godin has a new book out this month Permission Marketing: Turning Strangers into Friends and Friends into Customers. I have it on pre order. Sounds like a really good book. Seth Godin has a new book out this month Permission Marketing: Turning Strangers into Friends and Friends into Customers. I have it on pre order.

]]> By: Bernie Goldbach http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-76218 Bernie Goldbach Thu, 04 Jan 2007 14:44:19 +0000 http://www.pkellypr.com/blog/2007/0104/the-era-of-the-educated-consumer/#comment-76218 I will never forget the teenager in my estate three years ago who asked me, "Are you on The Google?" Today, she is on "The Bebo" because as far as her friends know, Google is where the parents go for things. I will never forget the teenager in my estate three years ago who asked me, “Are you on The Google?”

Today, she is on “The Bebo” because as far as her friends know, Google is where the parents go for things.

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