Youth magazines in 2006
Published January 4th, 2007 in GeneralHate reposting stuff, but this is a nugget. (Via thanks to John Naughton and Bill Thompson)
Smash Hits closed down this year. It was probably past saving but still sad. Is there room for a pop magazine to launch in 2007? Let’s do a little roleplay.
Publisher: Hey kids! Here’s a new magazine.
Kids: What’s a magazine?
Publisher: Well, it’s like a book…
Kids: Oh p*** off.
Publisher: No wait! It’s in full colour, and you can read it on the bus on the way to school…
Kids: We read our text messages on the way to school.
Publisher: Okay - well we’ve mocked up a magazine to show you. Take a look at THIS!
Kids: Where are the videos?
Publisher: What?
Kids: Where’s the button to press play on the videos?
Publisher: Well, no, you see these are just photographs…
Kids: We’ve already downloaded all these photographs from the internet. How do we use this to talk to each other?
Publisher: Well, there’s a letters page…
Kids: How do we know when our friends are reading the same magazine?
Publisher: Well, you don’t…
Kids: Hang on, this still says that Ray might win X Factor…
Publisher: Well, you see we had to write this last week because it takes a long time to print onto paper…
Kids: But shouldn’t that have changed to say Leona by now?
Publisher: You can’t change it - it’s printed on paper!
Kids: So it doesn’t update?
Publisher: Well, no, but… Well anyway. How much would you pay for this magazine, do you think?
Kids: Pay? You have got to be ****ing joking.
Technorati Tags: Media, Piaras Kelly
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Brilliant comparison
In fact the only “advantage” of paper magazines is that you can attach some gadgets. CD with music samples might not be a good idea, but posters seem to be a catchy attachement… But again - Teens probably prefer to have their idols as the wallpaper on the desktop then as a paper poster on a wall in their room…
Anyway - totally agree with you Piaras.
Bang on Piaras, well done!
(Village Magazine, watch out!!!!
The organisation (not-for-profit) ran a youth-oriented campaign last year. In the planning, one of the senior managers asked me to research what the youth (i.e. 3- to 18-year-olds) readership of HotPress is and what other magazines that age group reads.
My informal research (asking some youth workers to ask the young people they work with) said HotPress is not read by many in that group, but by God we got told about bebo.