Comments on: McDonalds’ Ten Commandments http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/ Irish Communications Consultant - Be Noticed Thu, 18 Mar 2010 19:18:14 +0000 http://wordpress.org/?v=2.6.2 By: The (past, present and) future of brands at Piaras Kelly PR - Public Relations in Ireland http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-271784 The (past, present and) future of brands at Piaras Kelly PR - Public Relations in Ireland Wed, 23 Jan 2008 08:27:53 +0000 http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-271784 [...] Another company whom I’m fond of recently is McDonalds. They seem to be doing quite well for themselves by responding to customers needs. Look at the success of McCafe or how slick some of their new restaurants look. What’s really been behind the company’s turnaround though is the company’s ten commandments: [...] [...] Another company whom I’m fond of recently is McDonalds. They seem to be doing quite well for themselves by responding to customers needs. Look at the success of McCafe or how slick some of their new restaurants look. What’s really been behind the company’s turnaround though is the company’s ten commandments: [...]

]]> By: Damien Mulley » Blog Archive » An Irish Customer Care Portal? http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-85735 Damien Mulley » Blog Archive » An Irish Customer Care Portal? Fri, 26 Jan 2007 13:58:56 +0000 http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-85735 [...] Definitely I agree and like the idea of the negative and the positive being highlighted. McDonald’s seems to be getting great press recently via Piaras and Conor and even Insure.ie are getting some positive remarks from an initial negative me. I’ve also since heard two more positive stories about Insure.ie addressing issues people had with them after people read my post. [...] [...] Definitely I agree and like the idea of the negative and the positive being highlighted. McDonald’s seems to be getting great press recently via Piaras and Conor and even Insure.ie are getting some positive remarks from an initial negative me. I’ve also since heard two more positive stories about Insure.ie addressing issues people had with them after people read my post. [...]

]]> By: Ignacio Duelo http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-82187 Ignacio Duelo Tue, 16 Jan 2007 21:22:11 +0000 http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-82187 I read yesterday in an Argentine PR e-zine that GW Bush had met the big US companies and had asked them to help the US Government to improve its image abroad. Apparently they agree on some specific points. If you understand Spanish, here is the first paragraph of the article: "El gobierno de George Bush entendió el mensaje: la mala imagen de Estados Unidos en el exterior es el verdadero gran problema que debe enfrentar la superpotencia desde el fin de la Guerra Fría, ahora agravado por la guerra contra el terrorismo. Por eso la Secretaria de Estado, Condoleeza Rice, y la encargada de la Diplomacia Pública de Estados Unidos, Karen Hughes, una amiga íntima de George Bush, convocaron la semana pasada en Washington a 150 directores de PR corporativos de empresas con filiales en el exterior y jefes de grandes consultoras a la primera cumbre conjunta de la historia del gobierno norteamericano con el sector privado sobre diplomacia pública, esa disciplina del Departamento de Estado para mejorar la imagen de Estados Unidos en el exterior." Anyway, I wonder how much the US image around the world affects MCDonalds image. Those "ten commandents" are wonderful, but sometimes people resist MCDonalds because of its immediate association to US. I am talking from Argentina, where polls show that US does not have a good reputation. However, sometimes people here say something and do a different thing. Regards from Buenos Aires, Ignacio I read yesterday in an Argentine PR e-zine that GW Bush had met the big US companies and had asked them to help the US Government to improve its image abroad. Apparently they agree on some specific points.

If you understand Spanish, here is the first paragraph of the article:

“El gobierno de George Bush entendió el mensaje: la mala imagen de Estados Unidos en el exterior es el verdadero gran problema que debe enfrentar la superpotencia desde el fin de la Guerra Fría, ahora agravado por la guerra contra el terrorismo. Por eso la Secretaria de Estado, Condoleeza Rice, y la encargada de la Diplomacia Pública de Estados Unidos, Karen Hughes, una amiga íntima de George Bush, convocaron la semana pasada en Washington a 150 directores de PR corporativos de empresas con filiales en el exterior y jefes de grandes consultoras a la primera cumbre conjunta de la historia del gobierno norteamericano con el sector privado sobre diplomacia pública, esa disciplina del Departamento de Estado para mejorar la imagen de Estados Unidos en el exterior.”

Anyway, I wonder how much the US image around the world affects MCDonalds image. Those “ten commandents” are wonderful, but sometimes people resist MCDonalds because of its immediate association to US. I am talking from Argentina, where polls show that US does not have a good reputation. However, sometimes people here say something and do a different thing.

Regards from Buenos Aires,

Ignacio

]]> By: Evert Bopp http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-79670 Evert Bopp Thu, 11 Jan 2007 17:23:09 +0000 http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-79670 It's funny how a company that gets so much flack from the opinionated masses is actually scoring points all over the place. See here also: http://spongebopp.blogspot.com/2006/12/im-loving-it.html E. It’s funny how a company that gets so much flack from the opinionated masses is actually scoring points all over the place.
See here also: http://spongebopp.blogspot.com/2006/12/im-loving-it.html

E.

]]> By: Damien Mulley http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-79214 Damien Mulley Wed, 10 Jan 2007 10:11:15 +0000 http://www.pkellypr.com/blog/2007/0110/mcdonalds-ten-commandments/#comment-79214 And another story from Boards.ie http://www.boards.ie/vbulletin/showthread.php?t=2055032005 And another story from Boards.ie

http://www.boards.ie/vbulletin/showthread.php?t=2055032005

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