Water Cooler Effect 2007
Published January 22nd, 2007 in GeneralSites like YouTube and Google Video epitomise the Water Cooler Effect in 2007. In the past co-workers used to huddle round the water cooler to discuss the highlights of last night’s TV viewing. But now thanks to the the Internet and Digital Television, we’re literally drowning in choice. If you missed it on TV though and the clip was worth watching, it’s safe to say that it will end up on YouTube. Suddenly we’ve shifted from watching something on the TV screen and discussing it at work, to talking about something around the water cooler and then running back to our desks to find it on YouTube.
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