Archive for February, 2007

What do American Idol and the Irish Rugby team have in common? Both have shown in the past couple of months that there is still life in television despite what some commentators say. 40% of American households tuned into the finale of the latest series of American Idol in the United States, while the mauling […]

Edelman Dublin launches blog

We have just started a blog for our Dublin office. The initial posts give a sense of what to expect such as commentary from staff on a variety of topics, an overview of the Irish media landscape and articles and trends which catch our interest. Obviously there’s a little bit of design work left, but […]

Two weeks ago, we unveiled the Irish results of the Edelman Trust Barometer. I’ve included a slideshow from our presentation below. It threw up a lot of interesting data, especially from a communications perspective. The research was aimed at uncovering who we trust and what do we see as the most reliable sources of information. […]


Voting has opened for this year’s Irish blog awards. I’ve been nominated in the Best Business Blog category, pretty cool to be upside the likes of Pat Phelan and Krishna De (Here’s the full list of nominations). Voting ends on February 16th, so here’s the voting form. Technorati Tags: Irish Blog Awards, Piaras Kelly

It’s been a long time coming

Vodafone have announced that they partnered with MySpace (via RTE): The partnership means Vodafone customers can edit their MySpace profiles, post photos and blogs and get MySpace messages via their handsets. The MySpace Mobile service will be pre-loaded on to selected Vodafone handsets and available to download from the Vodafone live! site. Slowly but surely […]

Edelman on The Persuaders

Geraldine O’Neill, Deputy General Manager at our Dublin office, was interviewed about the Edelman Trust Barometer on Friday for The Persuaders. The podcast of the interview is online. Have a listen if you get a chance, I’ll be discussing the research next week hopefully. It goes without saying, but if you’re interested in PR, Marketing […]

Kenneth Li on the Reuters Blog points out the obvious: It took a study to discover that blacking out and waking up to discover you’ve lost half of your Sunday trolling through YouTube also steals time from watching TV. A recent Harris Interactive poll showed that out of 2,309 U.S. adults, some 363 of them […]

Good news for Channel 6

The Irish Times reports that Channel 6 will be available on the Sky platform from today (subscription required). Ciaran Hancock points out that the move will help them “achieve its stated target of a 3 per cent share of 15-34 audiences this year.” The station’s move to negotiate its way out of its exclusivity deal […]

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