Archive for March, 2007



It’s hard being popular

It seems like every day a new social network is born. Now thanks to Ning, you can create your own network for your friends or people with common interests to connect. Ning has been getting a hype on the Internet of late, but as Stephen Davies points out, it is only one of countless other [...]

Lack of transparency hurts

Ad Age has an eye-opening article about the perceived lack of success of the Red Campaign. Despite multiple celebrity endorsement, huge brand linkups and a big advertising spend, the campaign raised $18 million dollars so far, a figure which has drawn criticism from some quarters. As the article points out: The disproportionate ratio between the [...]

Actions speak louder than words

Ephraim Cohen has some excellent commentary on the role public relations should play at the senior level – providing business consulting advice in the context of reputation impact. He points out a BusinessWeek article about Toyota: The article tells how the head of Toyota, Shoichiro Toyoda, had his new head of PR, James Olson, find [...]

Television will eat itself

I recently wrote about the drawing power that television still retains despite the hype that it is a medium in decline. One of the examples I used to illustrate this was the fact that 70% of the Irish population recently tuned in to watch the Irish rugby team trounce England. One thing I wanted to [...]

Upcoming events

Two events that might be of interest to some readers of this site: The IIA and Fleishman-Hillard are holding on evening seminar dedicated to the new media of blogging and its implications for the media, Irish business and the law in the Shelbourne Hotel on 21 March. Speaking at the event are Tom Murphy, Public [...]

Catherine O’Mahony reported in the Sunday Business Post this weekend on comments made by Mike Lewis, head of sales, Yahoo UK and Ireland, at the National Marketing conference. According to Lewis, consumers now spend a paltry 23 minutes in car dealerships because of pre-purchase research online. These figures highlight the challenges that retailers are increasingly [...]

Here’s some stats I’ve recently pulled together on Internet activity, mobile and broadband usage from RTE, Silicon Republic, Sunday Tribune and ENN. Bebo is Ireland’s most popular social networking site with over one million Irish users to date. The website has a broad base with users varying from 13 – 35 years of age. 1 [...]




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