My brother told me about another great ad that’s on TV at the moment – Snickers’ ‘Get Some Nuts’ featuring Mr. T. The really interesting thing about it was that I missed the ad, but when my brother told me about it I was compelled to find it on YouTube. Alex Gibson left a comment reflecting this behaviour on a previous post:
Advertising is certainly not dead and a creative concept will break through the clutter. Interestingly in an ( admittedly unscientific ) poll of my students, equal numbers first encountered this Lynx campaign through viral means ( as with your posting of the You Tube video on your blog and mine) as saw it on television. Far from eliminating creative concepts, the internet can in fact be a catalyst for reinforcing them.
As I’ve pointed out in the past the water cooler effect has evolved. In the past co-workers used to huddle round the water cooler to discuss the highlights of last night’s TV viewing. But now we’ve shifted from watching something on the TV screen and discussing it at work, to talking about something around the water cooler and then running back to our desks to find it on YouTube. This ad is a perfect example of this and as Alex points out, ‘far from eliminating creative concepts, the internet can in fact be a catalyst for reinforcing them.’
Here’s the ad for those that haven’t seen it:
Technorati Tags: Advertising, Alex Gibson, Piaras Kelly, Mr. T, Snickers
Search
There are no recent tweets.
Categories
- Books (4)
- Buzz (3)
- E-PR (142)
- General (491)
- Ideas (7)
- Personal (77)
- PR in Ireland (87)
- Resources (5)
- Technology & PR (6)
Archives
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- May 2012
- April 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
Saw this ad for the first time last night. Was blown away; it’s a great ad, and the shock of seeing Mr T coming out of the tank makes it. Needless to say, I was running around shouting “quit your jibber jabber” all night yesterday.
The website is good (but not great) as well, few downloads for ringtones and desktops and stuff. Lot more could be done. It’s like what Damien Mulley said about Daft Dave- imagine the traffic a good site could have drawn from that (mp3s for phone, bebo flashboxes, that kinda craic).