Why am I (and almost every teenager in Ireland – the audience that supposedly doesn’t pay attention to advertising anymore) going around saying “bow chicka wah wah”?
Answers on a postcard or watch the Lynx ad below.
Yes the role of advertising is changing (more on that later), but to say it is dead or ineffective is just plain ignorant.
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Similar thing to the Daft Dave phenomenon I suppose!
I have been guilty in the past of saying advertising is dead.
I should clarify…
Advertising isn’t dead; It’s just better meant for certain functions like brand reinforcement. I believe marketing, PR, core company values, and customer service create brands. Only truly great advertising (which is a very rare thing) can effectively create a brand.
What do you think?
And by truly great you should have added a couple of million:D
Yep, of the same opinion and something I hope to expand upon over the next week or two
Advertising is certainly not dead and a creative concept will break through the clutter. Interestingly in an ( admittedly unscientific ) poll of my students, equal numbers first encountered this Lynx campaign through viral means ( as with your posting of the You Tube video on your blog and mine) as saw it on television. Far from eliminating creative concepts, the internet can in fact be a catalyst for reinforcing them.
Not dead… just dying…