Piaras Kelly PR - Public Relations in Ireland

My brother told me about another great ad that’s on TV at the moment - Snickers’ ‘Get Some Nuts’ featuring Mr. T. The really interesting thing about it was that I missed the ad, but when my brother told me about it I was compelled to find it on YouTube. Alex Gibson left a comment reflecting this behaviour on a previous post:

Advertising is certainly not dead and a creative concept will break through the clutter. Interestingly in an ( admittedly unscientific ) poll of my students, equal numbers first encountered this Lynx campaign through viral means ( as with your posting of the You Tube video on your blog and mine) as saw it on television. Far from eliminating creative concepts, the internet can in fact be a catalyst for reinforcing them.

As I’ve pointed out in the past the water cooler effect has evolved. In the past co-workers used to huddle round the water cooler to discuss the highlights of last night’s TV viewing. But now we’ve shifted from watching something on the TV screen and discussing it at work, to talking about something around the water cooler and then running back to our desks to find it on YouTube. This ad is a perfect example of this and as Alex points out, ‘far from eliminating creative concepts, the internet can in fact be a catalyst for reinforcing them.’

Here’s the ad for those that haven’t seen it:

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