Archive for May, 2007



Stray thoughts from the States

Just spent the past week and a half in the States. One thing that grabbed my attention about the ongoing discussion about the future of TV advertising is that the ad breaks are far longer and more frequent than in Ireland – no wonder TiVo is so popular in the States. It does raise the [...]

Here’s a link to the mp3 of my second podcast in the Ten Minutes Older series. What follows is an overview of the online landscape in Ireland. I recorded it over a fortnight ago and it’s already slightly out of date. I’m in the habit of collecting relevant statistics on the subject so I’ll update [...]

Just a little more time

On the Edelman Dublin blog we have been discussing the recent census results in Ireland which highlighted a number of trends: The important thing to take from the census is the underlying societal shift in Ireland as it represents an opportunity for the country’s marketers. Prior to the publication of the census Mintel published lifestyle [...]




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