Comments on: Cinema admission on the up, but have the advertisers arrived too late? http://www.pkellypr.com/blog/2007/0820/cinema-admission-on-the-up-but-have-the-advertisers-arrived-to-late/ Irish Communications Consultant - Be Noticed Fri, 21 Nov 2008 16:33:34 +0000 http://wordpress.org/?v=2.6.2 By: Emmet Ryan http://www.pkellypr.com/blog/2007/0820/cinema-admission-on-the-up-but-have-the-advertisers-arrived-to-late/#comment-191174 Emmet Ryan Tue, 21 Aug 2007 14:17:00 +0000 http://www.pkellypr.com/blog/2007/0820/cinema-admission-on-the-up-but-have-the-advertisers-arrived-to-late/#comment-191174 The DVD threat is a hard one to measure. VHS had a massive initial impact on the whole European cinema market when it first arrived and led to the closure of several cinemas in Ireland. Rental was the killer app, so to speak, for VHS. While DVDs prove popular sales wise, indeed far more than VHS ever was, the higher costs that have come to the rental market have removed this as an ultra cheap alternative. Buying a DVD is, at least after a while, around the same price as a cinema ticket but there are other factors to consider. Not least of which is suitability of each medium. The visual presentation of films like Transformers or Die Hard 4 in a cinema screen is something consumers are willing to make the sacrifice for. Then there's the wait factor. Take the recently released The Bourne Ultimatum. While it could be argued that the series converts well to a smaller screen the anticipation of the fanbase meant they weren't going to wait 6 months to see if that was the case with the third installment. Finally quality of product always plays a role. Last summer was appalling on all fronts, be it blockbuster, thriller, comedy or anything. The public was not given what it wanted and answered accordingly. All that being said, ticket prices are still a sham. The DVD threat is a hard one to measure. VHS had a massive initial impact on the whole European cinema market when it first arrived and led to the closure of several cinemas in Ireland.

Rental was the killer app, so to speak, for VHS. While DVDs prove popular sales wise, indeed far more than VHS ever was, the higher costs that have come to the rental market have removed this as an ultra cheap alternative.

Buying a DVD is, at least after a while, around the same price as a cinema ticket but there are other factors to consider. Not least of which is suitability of each medium.

The visual presentation of films like Transformers or Die Hard 4 in a cinema screen is something consumers are willing to make the sacrifice for.

Then there’s the wait factor. Take the recently released The Bourne Ultimatum. While it could be argued that the series converts well to a smaller screen the anticipation of the fanbase meant they weren’t going to wait 6 months to see if that was the case with the third installment.

Finally quality of product always plays a role. Last summer was appalling on all fronts, be it blockbuster, thriller, comedy or anything. The public was not given what it wanted and answered accordingly.

All that being said, ticket prices are still a sham.

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