Piaras Kelly PR - Public Relations in Ireland

It’s official - Ireland joins the list of money-rich, time-poor countries…according to O’Briens sandwiches anyway. A recent survey conducted on behalf of O’Briens showed that “half the population is too busy to eat, with 50pc of people in Irish cities skipping lunch at least once a week. Dubliners are the most hard-pressed for time, with 38pc of people in the capital skipping lunch twice a week, and 19pc missing it three times, a new survey for O’Brien’s Sandwich Bars has found. Some 29pc of people admitted eating lunch at their desks, and this was even more common in Dublin, where 39pc of people didn’t get away to eat.” (via Irish Independent)

More and more services are beginning to emerge that reflect this shift in consumer lifestyles such as Doggie Style, a mobile washing and grooming service for dogs, and DryClean.ie, a dry cleaning service that will collect and deliver your clothes for free.

Apart from the obvious time-saving services, a new trend of renting luxury goods has finally arrived in Ireland. The Autobahn Club has recently begun to offer membership in Ireland. The Sunday Business Post reports that “the Autobahn Club allows members to drive cars worth up to €500,000 for a fraction of that cost…Members can choose from a range of exclusive cars, including Ferraris, Maseratis and Lamborghinis.” It will be interesting to see how the venture works out. Similar services are available in the United States for other goods like designer handbags, but one wonders whether Ireland is a large enough market for it to be viable on a widespread basis given the cost of the goods involved.

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