Piaras Kelly PR - Public Relations in Ireland

I am one of many Irishmen that is eagerly anticipating getting his grubby little paws on an iPhone next year when it finally launches in the Emerald Isle, but my attention was grabbed by another piece of innovation when reading John Naughton’s blog the other day - the LifeStraw.
From Cnet:
People can safely drink from polluted […]

A running theme in the Irish media is the notion that we need to become a knowledge based economy in order to move up the value chain and attract foreign direct investment to Ireland. To be honest, ask the average punter out on the street what a knowledge based economy is and you would […]

So Prince is being heralded for giving his music away for free. I have yet to be convinced that this is a good move for the music industry. Granted for consumers it’s great to be able to get artists like Prince and Radiohead’s latest albums for free, but what about all the new […]

The Irish Times reports on news announced on Sunday that “Minister for Transport Noel Dempsey has announced an exemption until June 2008 for 122,000 learner drivers who would otherwise have to travel accompanied at all times with a full licence holder under new regulations which were due to take effect this week.” The news […]

As part of Science Week 2007, which runs from 11 - 18 November, we have just announced a lecture series which is free to the public. Please find more information below and apply for tickets online.
To celebrate Science Week 2007 Discover Science & Engineering in association with Women in Technology and Science (WITS) and […]

I will be speaking today at the Tourism Ireland eSymposium conference. I will be presenting at the User Generated Content Workshop with David Shiell from WebLiquid. Please find my presentation below. I will also record a podcast to accompany it at some stage this weekend hopefully, marking the return of my long […]

There were two interesting reports in Saturday’s Irish Times about Steve Staunton’s impending dismissal as manager of the Irish soccer team. Mary Hannigan reported (subscription required) on the Robbie Keane’s appearance on the Late, Late Show the night before. The team captain used his appearance as an opportunity to blame “sections of the […]

Greenpeace seem hellbent on waging a war with Apple over their environmental credentials. It’s a bit of an odd move in my mind…and dare I say it a cynical ploy designed to garner media coverage. If you look at most cause related groups, they typically try to appeal to a youth audience. […]

The viral effort below by Diesel is one of the best efforts I’ve seen. Classic mashup - retro TV and dance music spliced together. Cunning way to launch your new range of trainers.

Technorati Tags: Diesel, Piaras Kelly, PR, Public Relations

Sorry for the shameless client plug, but seeing as this is a fantastic prize I think it’s worth the mention.
Science Week Ireland have Zero Gravity flights and a trip to Las Vegas for two up for grabs this year for the Science Week Ireland 2007 competition. This is the experience that Stephen Hawking was […]

The BBC reports that managers from Chinese toy firms and state officials have been given lessons in product safety and quality supervision after recent recalls of Chinese-made toys which have damaged the country’s manufacturing reputation.
Interestingly though, I spotted an article in the New York Times that points out that China’s export boom continues unabated despite […]

Roy Greenslade offers up more commentary on newspapers’ use of DVDS and other promotional freebies as a means of boosting sales. Like other commentators, he points out that these offers typically lead to a short term boost in sales, but circulation typically reverts to its long term average shortly afterwards.
What I did find of […]

We’ve all been there before, pleading our case with some salesperson who can’t seem to grasp that retaining your long term custom is more important than upsetting you over a solitary incident. Francois Gossieaux shares his recent frustrations with T-Mobile after trying to get an upgrade.
I am a T-Mobile user and yesterday I tried […]

Northern Rock’s reputation is on the rocks at the moment (excuse the pun) following problems in the credit markets caused by the subprime mortgage financial crisis. Conall McDevitt offers some good commentary on the recent news from a reputation management and public relations perspective.
What I have found interesting is the impact of Northern Rock’s […]

I stumbled across Bloom’s YouTube page the other day. In my opinion they are the best creative agency in Dublin. Here’s one of their ads for Lifestyle Sports in the runup to the Rugby World Cup.

Check out some more of their work here.

Technorati Tags: Advertising, Bloom, Piaras Kelly

I haven’t really been able to tell people what I’ve been doing in work recently, I’ve simply been telling people that I’ve been working on some “interesting projects.” One of those projects just happened to be the launch of Halo 3, which we launched last week. Billed as the entertainment event of the […]