Piaras Kelly PR - Public Relations in Ireland

Roy Greenslade offers up more commentary on newspapers’ use of DVDS and other promotional freebies as a means of boosting sales. Like other commentators, he points out that these offers typically lead to a short term boost in sales, but circulation typically reverts to its long term average shortly afterwards.

What I did find of interest recently was a move by Channel 6, the struggling Irish broadcaster, to distribute a free episode of Frasier in the Sunday Times. It’s a novel approach to raise awareness of the station’s content and it pays dividends to both Channel 6 and the Sunday Times in the process.

In other news Channel 6 might not be as eager to promote Heroes if they manage to obtain the exclusive rights for Ireland again. The hit US programme will have Irish audiences shuddering in their seats as they are forced to endure the terrible Irish accents and inconsistencies that are evident from the first three episodes of Season 2 so far. One of the show’s main characters is in Cork and needless to say it will have many people drawing comparisons to Tom Cruise in Far & Away or John Wayne in The Quiet Man.