Piaras Kelly PR - Public Relations in Ireland

The Irish Examiner/Breaking News.ie have begun to incorporate video into their news reports. So far I am only aware of video being included in their sports coverage. In their report on the announcement of the Opel Gaelic Players Team of the Year for Hurling, Paul Collins of Today FM and Ballywire Media, interviews Donal O’Grady about the team selection. It’s a nice feature which leverages the Internet as a rich content medium and hopefully we’ll see similar content online soon.