http://www.pkellypr.com/blog/2007/1217/dont-mess-with-texas-meets-road-safety/ Irish Communications Consultant - Be Noticed Wed, 17 Mar 2010 05:22:48 +0000 http://wordpress.org/?v=2.6.2 http://www.pkellypr.com/blog/2007/1217/dont-mess-with-texas-meets-road-safety/#comment-256253 This is the answer to Ireland’s cocaine problem? at Piaras Kelly PR - Irish Public Relations Wed, 19 Dec 2007 11:51:47 +0000 http://www.pkellypr.com/blog/2007/1217/dont-mess-with-texas-meets-road-safety/#comment-256253 [...] After examining the banner ad though, I can’t help but think that the messaging fails to hit the bullseye for the target audience, in the same way I pointed out that the Road Safety Authority’s communications strategy was slightly off the mark. Ignoring the limited effectiveness of banner ads online, if you take the time to engage with the advertisement the three questions asked are reminiscent of South Park’s Mr Mackey’s efforts to convince children that drugs should be avoided - “Drugs are bad m’kay!“. [...] [...] After examining the banner ad though, I can’t help but think that the messaging fails to hit the bullseye for the target audience, in the same way I pointed out that the Road Safety Authority’s communications strategy was slightly off the mark. Ignoring the limited effectiveness of banner ads online, if you take the time to engage with the advertisement the three questions asked are reminiscent of South Park’s Mr Mackey’s efforts to convince children that drugs should be avoided - “Drugs are bad m’kay!“. [...]

]]> http://www.pkellypr.com/blog/2007/1217/dont-mess-with-texas-meets-road-safety/#comment-255626 Damien Mon, 17 Dec 2007 23:10:16 +0000 http://www.pkellypr.com/blog/2007/1217/dont-mess-with-texas-meets-road-safety/#comment-255626 Very interesting post. It's frightening to see, with the roads issue, that the biggest problem we're facing is getting people to stop driving like idiots. Insights like this could be of great help to the people working on campaigns. Is this a rare example of the Govt not getting enough PR advice?! Very interesting post. It’s frightening to see, with the roads issue, that the biggest problem we’re facing is getting people to stop driving like idiots. Insights like this could be of great help to the people working on campaigns. Is this a rare example of the Govt not getting enough PR advice?!

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