Comments on: Google to ignore press releases with more than 22 words in their headline http://www.pkellypr.com/blog/2007/1218/google-to-ignore-press-releases-with-more-than-22-words-in-their-headline/ Irish Communications Consultant - Be Noticed Fri, 29 Aug 2008 14:31:47 +0000 http://wordpress.org/?v=2.0.2 by: Cian http://www.pkellypr.com/blog/2007/1218/google-to-ignore-press-releases-with-more-than-22-words-in-their-headline/#comment-262468 Mon, 31 Dec 2007 14:45:40 +0000 http://www.pkellypr.com/blog/2007/1218/google-to-ignore-press-releases-with-more-than-22-words-in-their-headline/#comment-262468 22 words??? I'm just after looking at press releases in a Gmail search - there's not many over ten words and there shouldn't be. And on being creative, sometimes it's more important to be informative. For example, with an international brand where many releases are of a worldwide focus, knowing from the headline that there is an Irish link with the story can get me to look at the release sooner rather then later. 22 words??? I’m just after looking at press releases in a Gmail search - there’s not many over ten words and there shouldn’t be.

And on being creative, sometimes it’s more important to be informative. For example, with an international brand where many releases are of a worldwide focus, knowing from the headline that there is an Irish link with the story can get me to look at the release sooner rather then later.

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