Archive for January, 2008



Edelman Trust Barometer 2008

This morning we launched the results of the Edelman Trust Barometer 2008 for Ireland. Here is the press release. The annual survey of opinion formers in 18 countries reveals that NGOs are the most trusted institution for the second year in a row in Ireland. Trust in religious institutions in Ireland has risen, while trust [...]

Irish Media Contacts Directory

The Irish Media Contacts Directory has just been updated for 2008 and is available to buy from mediacontact.ie. It’s like the bible for the Irish PR industry, walk into any Public Relations agency and it will be seen on a number of desks. Those interested in doing their own media relations should pick up a [...]

Rigging the audience reaction?

I was reading in one of the weekend papers that a fox hunting debate was recently cancelled on the Late, Late Show, but that the show’s producers hope to rearrange it for the near future. The article noted that those interested in the debate would be organising themselves in advance of the debate in order [...]

I’ve put off Facebook for a while, but since joining two months ago I’ve gradually gotten hooked. The interesting thing is though is that the social networking aspect of Facebook isn’t what’s drawing me back, it’s the applications. I’ve signed up for Twitter, Premiership Picks, Tetris and a couple of others. I’m also pulling in [...]

Let’s go green

Lots of talk about the environment, climate change, etc these days. What’s been interesting to watch is how companies respond to the green issue. Something which grabbed my attention last weekend was Nike Considered – Nike’s upcoming Air Jordan XX3 which will be the brand’s first truly green sneaker. According to the design team behind [...]

Guy Kawasaki coming to Ireland

The Irish Software Association will have Guy Kawasaki speaking at their annual conference at the end of February. Talk about a headliner for your conference. For those unfamiliar with Guy, here’s a video of his Art of the Start presentation: Technorati Tags: Guy Kawasaki, Irish Software Association

One of the best quotes in the media I read last year was by Patricia Callan, Small Firms Association director. She was commenting on research the organisation had published which showed that the majority of Irish workers that changed jobs last year did so because they could not get on with fellow workers. To make [...]

Don’t forget the basics

One of the points I made during my presentation at Tourism Ireland’s eSymposium last year was that it always shocks me when people do not respond to emails. In the era of supposed instant communication, if you email a tourism company to enquire about one of their package you would at least expect a response [...]

Getting Things Done

Another video on Youtube that is worth a view – David Allen speaking to Google staff about the Getting Things Done philosophy and how to maintain a healthy work life balance. Technorati Tags: David Allen, Google, Piaras Kelly, Getting Things Done

Three years ago, trendwatching.com defined tryvertising as “a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.” A good example of tryvertising I’ve read about recently is the [...]




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