There has been a bit of debate about the recent reports about the decline in Facebook users. Critics argue that the decline is a sign of social networking fatigue. Supporters argue that it was inevitable as it would have been impossible for Facebook to maintain its rapid growth.

My opinion is that it doesn’t matter. I’ve been doing a bit of thinking about social networks, Facebook in particular, recently, arguing that the future of the Internet is about information management. I recently got to see an enterprise application of this, a tailored version of Microsoft Sharepoint, which illustrated how social networking can be leveraged in an office environment.

At an IIA event last year, Richard Delevan also tapped into this. Delevan talked (mp3 link – Richard is the third speaker) about how Irish companies can tap into new markets and develop better employees by embracing new media. I’m taking a different view, whereby incorporating new/social media will ultimately lead to an evolution in the workplace, particularly for larger enterprises, in terms of how we work with our colleagues. This will be complimented by a generation who are used to this type of environment due to growing up on the likes of Bebo.

2 Responses to “Does the Facebook decline in users spell the end of social networking?”  

  1. 1 Brendan Hughes

    Hi Piaras.

    “–social networking can be leveraged in an office environment.–”

    Have you seen any good examples where businesses are actually doing this? I’ve seen Sharepoint in action, but only as document management and not to the extent I think you are alluding to.

  2. 2 Piaras

    I’ve seen what effectively looks like a social network build. I think it’s hush-hush so can’t exactly comment, suffice to say Facebook for large enterprises.

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Piaras Kelly
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