Comments on: Brands on Facebook

By: Vivienne

Vivienne — Fri, 19 Feb 2010 18:48:25 +0000

Hi Piaras. I like this article and follow your blog. Just to let you know (as you mentioned above) there is now a AA Prediction League on-line game for GAA!(started with Allianz league first, championship will follow). On its frst weekend it picked up 400 users, its still in beta and is being improved as we speak. So you are correct in that there was a gap for this type of app. The app is not in facebook yet, it is just available on http://www.clubscoreboard.ie

All the results are updated to the on-line game by text message using the eSports Manager software. (sportsmanager.ie sofware is used by over 70% of Irish sports bodies). Dont know if any of you out there are GAA pundits but you can pit your wits on the new game. http://www.clubscoreboard.ie

Btw there is also a new Facebook App which allows you to get results and fixtures for your favourite team/competition to your facebook profile. this is available for
for Clubs – GAA, Rugby and Basketball. You can find the link to these apps on http://www.clubscoreboard.ie Not sure Piaras if you follow any clubs sports in Ireland?

By: Piaras

Piaras — Wed, 26 Mar 2008 02:11:13 +0000

Yeah I’d read that Paul. It slightly irks me the way agencies in PR, Advertising, Marketing, etc will all profess why they should own a particular comms technique.

Two thoughts on this one, ultimately social media will be owned by the in-house team as no-one is going to pay an agency 24/7 to manage their online presence (if they are they should just hire someone from the agency team and save a packet in the process), agencies should be retained for their ongoing insights into online comms.

As to which marketing comms discipline “owns” social media, I think they all do. Ultimately anyone can do social media, they just have to be part of the community.

By: Paul

Paul — Tue, 25 Mar 2008 20:04:34 +0000

hi Piaras, saw interesting post you might like – titled “Most think marketing should manage social media. We think it’s PR”

http://www.adrants.com/2008/03/most-think-marketing-should-manage.php

By: Piaras

Piaras — Sat, 22 Mar 2008 06:50:50 +0000

Marketing departments perhaps Paul, but given that agencies are selling their time they’d be happy to do it for you, except they’d be charging for every second of it

By: Paul

Paul — Sat, 22 Mar 2008 01:12:08 +0000

Matching commitment with resources is clearly a problem. After launch or event, everybody moves on to the next campaign. Pity. I did a similar search of brands on bebo this week and (in general) there does not seem to be much in the way of ongoing dialogue between brands and visitors. I suspect agencies and marketing departments will evolve to cater for this.

By: Sharon Griffin

Sharon Griffin — Wed, 19 Mar 2008 11:33:54 +0000

Really interesting piece…thanks.

By: Liberate Media » Blog Archive » Best weekly social media and web 2.0 news round up for week ending 14th March 2008

Fri, 14 Mar 2008 11:31:54 +0000

[...] Brands on Facebook [...]

By: Benjamin Boudreau

Benjamin Boudreau — Thu, 13 Mar 2008 12:27:09 +0000

I’ve had my ups and downs with Facebook over the past year and a bit, much of it spent promoting a volunteer-run literary journal (www.allrightsreserved.ca). I appreciate the thoughts on the nonprofit-social network relationship but I’m starting to lose some faith.

A year ago, before the Facebook media frenzy, people were still excited about the social network when they joined. They would check numerous times a day, post comments, and invite friends to groups and events. Regardless of today’s numbers, I think that was the height of FB’s effectiveness for nonprofit groups. Our event pages would soar in numbers thanks to a viral spread, our group page had a modest hustle and bustle, and we were really able to rely on the simplicity of FB to manage promotions in our off-time.

Now, people have become pretty blasé about the whole experience, chalking most invites up to spam. Expected event attendance can’t be predicted based on FB numbers and it’s next to impossible to truly engage audiences – they’re too busy declining vampire, zombie and hot-or-not invitations.

We are, however, still finding value in the group membership since it is essentially a database of people who have voluntarily agreed to be contacted with updates and information. That level of engagement would be hard to find elsewhere.

I still can’t help but feel that the magic and power of Facebook is on the decline and we’re approaching the lull before the next big thing.

By: Damian O'Broin

Damian O'Broin — Wed, 12 Mar 2008 14:35:52 +0000

… that’s always the danger, unfortunately

By: Piaras

Piaras — Wed, 12 Mar 2008 13:17:27 +0000

Was unaware of the Guardian’s use of the function. Thanks for flagging that. Hopefully others won’t abuse it.