Archive for April, 2008



For once I’ve managed to benefit from free giveaways online. Thanks to Daragh Doyle, I’ve scored two tickets to Iron Man at the Coca-Cola Cinemagic Film & Television Festival. The festival lineup itself looks great and were it not for the combination of work and the return leg of Manchester United vs Barcelona, then I [...]

Shane Hegarty had a great column in the irish Times the other week. Entitled ‘The ads don’t work’, Hegarty questions the effectiveness of advertising campaigns in changing people’s behaviour. As a stand alone tactic, advertising like any communications discipline (PR included) will not bring about a change in the public’s behaviour without the wider influence [...]

How to sell a t-shirt

While in Tokyo I had the fortune to stumble upon the UT t-shirt shop in Tokyo’s Harajuku district. The shop offers a fantastic example as to how to make a t-shirt something aspirational. UT’s philosophy is: A t-shirt is more than just a t-shirt. It’s an expression of who you are. Where you’ve been. What [...]

The grumpy traveler

I’ve spent some time in Japan on holidays and was working in Barcelona for a couple of days recently. Both experiences underlined the importance of the Internet for the tourism sector and reiterated Francois Gossieaux’s point that brands are defined by the user interface of an organisation. On the first point, I spoke last year [...]

Th

Do/Read/Watch/Listen – April

Do – Paddy Courtney is doing his first solo show in Vicar Street on 12 April. I had the misfortune to go to the Podge & Rodge Live Show last year, Paddy opened for them and was the best thing about the night. Read – ‘We-think: The Power of Mass Creativity‘ by Charles Leadbeater is [...]

YouTube have launched a new metrics tool to help people track the success of their videos on the website. One key metric that a lot of people seem to overlook is the links section on any YouTube video. Lots of views doesn’t necessarily mean popularity, in fact it could mean notoriety. Not to name names, [...]




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