Comments on: Shane Hegarty - The Ads Don’t Work http://www.pkellypr.com/blog/2008/0421/shane-hegarty-the-ads-dont-work/ Irish Communications Consultant - Be Noticed Sat, 11 Oct 2008 23:34:21 +0000 http://wordpress.org/?v=2.6.2 By: Shane Hegarty http://www.pkellypr.com/blog/2008/0421/shane-hegarty-the-ads-dont-work/#comment-332903 Shane Hegarty Tue, 29 Apr 2008 09:37:51 +0000 http://www.pkellypr.com/blog/2008/0421/shane-hegarty-the-ads-dont-work/#comment-332903 That's a great example about the cardboard cut-out. Another unconventional tactic would be to employ people to flash oncoming drivers. People always assume that it must be mean cops ahead, so they slow down. That’s a great example about the cardboard cut-out. Another unconventional tactic would be to employ people to flash oncoming drivers. People always assume that it must be mean cops ahead, so they slow down.

]]> By: Stephen http://www.pkellypr.com/blog/2008/0421/shane-hegarty-the-ads-dont-work/#comment-328516 Stephen Wed, 23 Apr 2008 06:05:43 +0000 http://www.pkellypr.com/blog/2008/0421/shane-hegarty-the-ads-dont-work/#comment-328516 Some people can't / don't want to see past traditional advertising. There is a reluctance to try out new media and do something different. Some people can’t / don’t want to see past traditional advertising. There is a reluctance to try out new media and do something different.

]]> By: Lar http://www.pkellypr.com/blog/2008/0421/shane-hegarty-the-ads-dont-work/#comment-326989 Lar Mon, 21 Apr 2008 20:25:41 +0000 http://www.pkellypr.com/blog/2008/0421/shane-hegarty-the-ads-dont-work/#comment-326989 I think the key thing with traditional or even new forms of advertising is reinforcing the message through repetition. This is obviously a very costly exercise which probably leads to the old saying which I'm bastardising, of "wasting half your money, though not sure which half". I think the key thing with traditional or even new forms of advertising is reinforcing the message through repetition.

This is obviously a very costly exercise which probably leads to the old saying which I’m bastardising, of “wasting half your money, though not sure which half”.

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