Piaras Kelly PR – Public Relations in Ireland

I love seeing organisations leverage their presence at music festivals and similar events in interesting ways. Thought I would highlight Orange’s efforts at Glastonbury this year (hattip to Gizmodo), which I think is quite innovative and also leverages the green theme. Basically Orange have commissioned Gotwind to develop an environmentally friendly mobile phone charger. The company has developed a tent mounted wind charger which can power 100 mobiles per hour. I like the initiative because power sockets aren’t exactly readily accessible on a campsite, so festival goers will actually use this. At the same time however, the Gotwind creation will also resonate with the audience as it stands out and ticks the box from an environment perspective.

Orange Recharge Pod at Glastonbury

No harm in highlighting the two initiatives which grabbed my attention the most over the course of the last two years. Nokia’s soundproof capsule, giving festival goers the opportunity to make calls without being drowned out by the music, and Wrangler’s jeans washing service, which would definitely be of use if the videos of Oxegen from last year are anything to go by.

Advert for the Nokia Silence Booth

Wrangler Laundromat at Lowlands music festival

Mudbaths at Oxegen