Comments on: The Future of PR - Who You Are Connected To? http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/ Irish Communications Consultant - Be Noticed Mon, 15 Mar 2010 23:48:33 +0000 http://wordpress.org/?v=2.6.2 By: Thoughts on Communications in Ireland » Blog Archive » What is your online reputation number? http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-906834 Thoughts on Communications in Ireland » Blog Archive » What is your online reputation number? Fri, 15 May 2009 16:06:58 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-906834 [...] Kelly posted about what your Facebook connections could indicate about you sometime ago and Tom Murphy has posted more recently about an Andrew Smith [...] [...] Kelly posted about what your Facebook connections could indicate about you sometime ago and Tom Murphy has posted more recently about an Andrew Smith [...]

]]> By: Piaras http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-395249 Piaras Mon, 07 Jul 2008 12:20:46 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-395249 Long time, no comment Tom. Good to hear from you. Definitely agree with you on the time scale Tom. Think it's more geared towards consumer accounts, seen a couple of launches being activated on Facebook in terms of getting a crowd there recently. We just did one for a book launch recently and all seems to have gone well (wasn't involved myself.) On the corporate front, think personal relationships will always dominate. Perhaps not so much your network that would win pitches, but what you're involved or active in to demonstrate those ties. One the media front, I wouldn't entirely agree. Relationships with journalists are often overplayed IMO. As long as you have a good story and an understanding of what individual journalists are looking for, you should be able to place something. On the PA front like you say it has always been about connections. Long time, no comment Tom. Good to hear from you.

Definitely agree with you on the time scale Tom. Think it’s more geared towards consumer accounts, seen a couple of launches being activated on Facebook in terms of getting a crowd there recently. We just did one for a book launch recently and all seems to have gone well (wasn’t involved myself.)

On the corporate front, think personal relationships will always dominate. Perhaps not so much your network that would win pitches, but what you’re involved or active in to demonstrate those ties. One the media front, I wouldn’t entirely agree. Relationships with journalists are often overplayed IMO. As long as you have a good story and an understanding of what individual journalists are looking for, you should be able to place something. On the PA front like you say it has always been about connections.

]]> By: Tom http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-395210 Tom Mon, 07 Jul 2008 11:04:58 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-395210 Piaras, I'd imagine that accounts won on the basis of networks of people that one is a member would be, at the moment, be on a very small scale in budget terms. Of course, the value for the client on reaching such a well defined target audience is much greater than a wider, more expensive, PR campaign. I'm not sure if the market online in Ireland contains enough large niche markets to support a new business model but it's an interesting idea. On a wider note, PR has always been about who you are connected to. Whether it's access to the right people in the media, local and national government or any other relevant agencies, a large part of the value of the PR has been in the ability to leverage and maximise contacts on behalf of the client. Sure, Facebook etc., has the potential to let all people see who you are connected to, but until the day that senior reporters and editors all have a page or a blog, until senior politicians, civil servants and local politicians are all your online friends and until senior business people judge agency ability on how many friends an individual employee, then Facebook et al will not provide an accurate picture of the network that a PR agency has at its disposal. It'll be a help, and may draw a companies attention to the an agency, but I don't see it being a determinant factor for a number of years. Piaras, I’d imagine that accounts won on the basis of networks of people that one is a member would be, at the moment, be on a very small scale in budget terms. Of course, the value for the client on reaching such a well defined target audience is much greater than a wider, more expensive, PR campaign. I’m not sure if the market online in Ireland contains enough large niche markets to support a new business model but it’s an interesting idea.

On a wider note, PR has always been about who you are connected to. Whether it’s access to the right people in the media, local and national government or any other relevant agencies, a large part of the value of the PR has been in the ability to leverage and maximise contacts on behalf of the client.

Sure, Facebook etc., has the potential to let all people see who you are connected to, but until the day that senior reporters and editors all have a page or a blog, until senior politicians, civil servants and local politicians are all your online friends and until senior business people judge agency ability on how many friends an individual employee, then Facebook et al will not provide an accurate picture of the network that a PR agency has at its disposal. It’ll be a help, and may draw a companies attention to the an agency, but I don’t see it being a determinant factor for a number of years.

]]> By: Murphy’s Law » Questions… http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-383820 Murphy’s Law » Questions… Tue, 24 Jun 2008 21:22:37 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-383820 [...] Piaras Kelly wonders if PR firms will be judged in the future on the power of their online networks. [...] [...] Piaras Kelly wonders if PR firms will be judged in the future on the power of their online networks. [...]

]]> By: connector.ie» Blog Archive » Irish PR connectors http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-383277 connector.ie» Blog Archive » Irish PR connectors Tue, 24 Jun 2008 00:49:06 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-383277 [...] I spotted an interesting post by Damien Mulley about PR connectors and my eyes pricked up ! He was quoting irish PR blogger Piaras Kelly who had written a great article about it in his own blog. [...] [...] I spotted an interesting post by Damien Mulley about PR connectors and my eyes pricked up ! He was quoting irish PR blogger Piaras Kelly who had written a great article about it in his own blog. [...]

]]> By: Piaras http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-383149 Piaras Mon, 23 Jun 2008 21:33:01 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-383149 Yeah should be at them on Thursday. Like the site, handy resource from a networking perspective. Another PR networking event on Friday in City Hall being run by irish Academy, nothing up on their site about it though Yeah should be at them on Thursday. Like the site, handy resource from a networking perspective. Another PR networking event on Friday in City Hall being run by irish Academy, nothing up on their site about it though

]]> By: conor http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-383122 conor Mon, 23 Jun 2008 20:56:34 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-383122 Nice post Piaras and particularly interesting to my blog. Hope to chat to you soon about it, maybe see you at the PR awards? Be good conor Nice post Piaras and particularly interesting to my blog.

Hope to chat to you soon about it, maybe see you at the PR awards?

Be good
conor

]]> By: Piaras http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-379338 Piaras Thu, 19 Jun 2008 07:49:18 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-379338 PR companies wouldn't traditionally share their contact lists, but I think you're right about the focus shifting from the agency to the individual as we start to use different tools to connect with audiences. Even from my own perspective, I've found it interesting as I scan through people's connections on LinkedIn while researching potential speakers for the Science Week Lecture Series this year. No PR coops now, but something which I could see eventually emerging due to societal changes and industry developments. PR companies wouldn’t traditionally share their contact lists, but I think you’re right about the focus shifting from the agency to the individual as we start to use different tools to connect with audiences. Even from my own perspective, I’ve found it interesting as I scan through people’s connections on LinkedIn while researching potential speakers for the Science Week Lecture Series this year. No PR coops now, but something which I could see eventually emerging due to societal changes and industry developments.

]]> By: Damien Mulley » Blog Archive » Is it the job of a PR company to make their clients more “connected”? http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-378424 Damien Mulley » Blog Archive » Is it the job of a PR company to make their clients more “connected”? Wed, 18 Jun 2008 13:11:04 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-378424 [...] If you're new here, you may want to subscribe to my site using a feedreader or email. Thanks for visiting - Damien.Piaras once again has a great post on his blog about the PR industry and possible futures. This will probably come across as talking the guy down but the quality of his blog posts have really risen in the past year or two and his site is now a destination for insights in to Public Relations for me. Piaras’ blog is a great educational resource. It’d be nice to see him get more comments and attention for it. Also, while we’re on a roll, various people in the media keep chattering amongst each other how impressed they are with his professionalism for organising events and launches and getting the press what they need before they even know they need it. (How’s that swelled head Piaras? ) [...] [...] If you’re new here, you may want to subscribe to my site using a feedreader or email. Thanks for visiting - Damien.Piaras once again has a great post on his blog about the PR industry and possible futures. This will probably come across as talking the guy down but the quality of his blog posts have really risen in the past year or two and his site is now a destination for insights in to Public Relations for me. Piaras’ blog is a great educational resource. It’d be nice to see him get more comments and attention for it. Also, while we’re on a roll, various people in the media keep chattering amongst each other how impressed they are with his professionalism for organising events and launches and getting the press what they need before they even know they need it. (How’s that swelled head Piaras? ) [...]

]]> By: Damien Mulley http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-378335 Damien Mulley Wed, 18 Jun 2008 11:47:28 +0000 http://www.pkellypr.com/blog/2008/0618/the-future-of-pr-who-you-are-connected-to/#comment-378335 You're on fire lately with insightful blog posts, nice one. It's a very good observation I must say. One of those things I noticed but didn't notice til you pointed it out, if you know what I mean. I wonder if the connections aspect though would take power from the agency and give more to the employees as Facebook (for example) doesn't care who you work for. If you move, you're still connected left right and centre. I'm sure the future-thinking PR companies are fine with that, maybe not so the traditional ones? (I don't know, I'm thinking out loud here.) For example, do PR companies share their contact lists? Is a future PR company, a loose company that comprises of very talented people who are hyper-connected? Could you have PR coops instead? Are there any now actually? You’re on fire lately with insightful blog posts, nice one. It’s a very good observation I must say. One of those things I noticed but didn’t notice til you pointed it out, if you know what I mean.

I wonder if the connections aspect though would take power from the agency and give more to the employees as Facebook (for example) doesn’t care who you work for. If you move, you’re still connected left right and centre. I’m sure the future-thinking PR companies are fine with that, maybe not so the traditional ones? (I don’t know, I’m thinking out loud here.) For example, do PR companies share their contact lists?

Is a future PR company, a loose company that comprises of very talented people who are hyper-connected? Could you have PR coops instead? Are there any now actually?

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