Piaras Kelly PR - Public Relations in Ireland

Ajax, a Dutch soccer club, had the best jersey launch I’ve ever seen. To announce their new shirt sponsor Aegon, they held a mass shirt swap in Amsterdam, where the club are based. Clever way to generate talkability around the shirt launch and made for a good video on YouTube (via ViralBlog.)

Great presentation from Helge Tennø on Content Marketing (via Paul Isakson.)

I’ve been very impressed by the buildup to the new Batman film. Prior to its impending release, the publicity machine shifted into another gear with a clever marketing tie-up with Toyota ahead of the Formula One grand prix in Silverstone, where the new Batmobile took on the Toyota F1 car in a lap around the circuit. Pics and the full story from World Car Fans

With the new Champions League sponsorship format, GAA sponsors have to work harder than ever to stand out from the crowd. I think the Guinness Hurling Cubed initiative is a good example of a brand working hard to get the most out of its sponsorship. It’s effectively the hurling version of street football and the perspex cubes make for an interesting playing environment. While it sounds like a flashy marketing gimmick, it seems to be getting good feedback from people who attended the event. In terms of attracting people to the sport, particularly casual fans, the format seems to have definite potential.