Comments on: Viral Marketing - The Emperor’s New Clothes http://www.pkellypr.com/blog/2008/0709/viral-marketing-the-emperors-new-clothes/ Irish Communications Consultant - Be Noticed Fri, 10 Sep 2010 15:37:40 +0000 http://wordpress.org/?v=2.6.2 By: Nivell Rayda http://www.pkellypr.com/blog/2008/0709/viral-marketing-the-emperors-new-clothes/#comment-400768 Nivell Rayda Tue, 15 Jul 2008 02:48:38 +0000 http://www.pkellypr.com/blog/2008/0709/viral-marketing-the-emperors-new-clothes/#comment-400768 Greeting from Indonesia, To go viral you must connect with the audience and give them something of value. If something is valuable they will believe that it is useful not only to themselves but also to others. The tricky part is to connect the issue or conversation with the audience and connect with the brand. A lot of marketing effort, both digital and traditional either don't connect with the audience or the brand. It's like having a concert at your sales promotion booth, it draws people in but don't ignite sales. Greeting from Indonesia,

To go viral you must connect with the audience and give them something of value. If something is valuable they will believe that it is useful not only to themselves but also to others.

The tricky part is to connect the issue or conversation with the audience and connect with the brand. A lot of marketing effort, both digital and traditional either don’t connect with the audience or the brand. It’s like having a concert at your sales promotion booth, it draws people in but don’t ignite sales.

]]> By: Edu Giansante http://www.pkellypr.com/blog/2008/0709/viral-marketing-the-emperors-new-clothes/#comment-397331 Edu Giansante Thu, 10 Jul 2008 08:37:29 +0000 http://www.pkellypr.com/blog/2008/0709/viral-marketing-the-emperors-new-clothes/#comment-397331 Well, I've discussed this theme a lot, 2 years ago in Brazil, when all brands were asking for a "viral Strategy". After a while, new agencies were created, called "Agencies specialised in Viral Mkt". How? As Canadian Mkt Blog says, it's a consequence, not a strategy. But, is viral means consequence of a good strategy, should a Blog be viral? my 2 cents, Edu Giansante http://edugiansante.com Well, I’ve discussed this theme a lot, 2 years ago in Brazil, when all brands were asking for a “viral Strategy”.

After a while, new agencies were created, called “Agencies specialised in Viral Mkt”. How? As Canadian Mkt Blog says, it’s a consequence, not a strategy.

But, is viral means consequence of a good strategy, should a Blog be viral?

my 2 cents,
Edu Giansante
http://edugiansante.com

]]> By: Stephen Davies http://www.pkellypr.com/blog/2008/0709/viral-marketing-the-emperors-new-clothes/#comment-396644 Stephen Davies Wed, 09 Jul 2008 13:36:24 +0000 http://www.pkellypr.com/blog/2008/0709/viral-marketing-the-emperors-new-clothes/#comment-396644 To quote the SVP of Disney Europe at a conference I was at, "Content isn't king, conversation isn't king either. The customer is king." To quote the SVP of Disney Europe at a conference I was at, “Content isn’t king, conversation isn’t king either. The customer is king.”

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