Comments on: PR Tips For Tech SMEs http://www.pkellypr.com/blog/2008/0805/pr-tips-for-tech-smes/ Irish Communications Consultant - Be Noticed Tue, 16 Mar 2010 23:16:46 +0000 http://wordpress.org/?v=2.6.2 By: karl deeter http://www.pkellypr.com/blog/2008/0805/pr-tips-for-tech-smes/#comment-444442 karl deeter Wed, 20 Aug 2008 07:38:42 +0000 http://www.pkellypr.com/blog/2008/0805/pr-tips-for-tech-smes/#comment-444442 i think people (if you want to get into the papers) need to understand that journalists have a job to do and if you can find ways of helping them to do that job then you enter their sphere of thinking when they want quotes or ideas. for our own firm that means ensuring that we have a solid understanding of current events and that we are also (mainly me) available to take their calls first time every time - or return them quick - and to be available for radio. we would also try to spot trends or events that they may wish to cover thus helping provide ideas that are relevant to their column. the online side of things is actually the bit that confounds me the most! i think people (if you want to get into the papers) need to understand that journalists have a job to do and if you can find ways of helping them to do that job then you enter their sphere of thinking when they want quotes or ideas.

for our own firm that means ensuring that we have a solid understanding of current events and that we are also (mainly me) available to take their calls first time every time - or return them quick - and to be available for radio.

we would also try to spot trends or events that they may wish to cover thus helping provide ideas that are relevant to their column.

the online side of things is actually the bit that confounds me the most!

]]> By: Damien Mulley » Blog Archive » Fluffy Links - August 7th 2008 http://www.pkellypr.com/blog/2008/0805/pr-tips-for-tech-smes/#comment-424755 Damien Mulley » Blog Archive » Fluffy Links - August 7th 2008 Thu, 07 Aug 2008 03:52:23 +0000 http://www.pkellypr.com/blog/2008/0805/pr-tips-for-tech-smes/#comment-424755 [...] Piaras has fantastic tips for tech startups/tech SMEs. [...] [...] Piaras has fantastic tips for tech startups/tech SMEs. [...]

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