Video Content On Irish Media Websites
Published September 3rd, 2008 in GeneralPaul Collins of Today FM fame has been keeping me up to date on the services his company Ballywire Media is offering. Ballywire is now providing video clips for the likes of Ireland.com and Breakingnews.ie and is moving in the same vein as some other companies abroad by capturing video content for clients and making it available for distribution.
Here is some footage from the Opel Gaelic Players Awards (disclaimer - former client of mine in my previous agency) that Ballywire provided to Ireland.com.
The Internet is changing the way video production companies do business and we are likely to see this area become more lucrative as media outlets become more streamlined and less resources are available. As Eoin Kennedy pointed out recently that we are likely to see PR companies provide audio or video content to journalists from events they couldn’t attend in Ireland. It is already happening, but just not to a major extent.
The thing that strikes me is that there is a blurring of lines as different marketing comms organisations like PR or advertising agencies stop thinking of themselves as such and to move to positioning themselves as a media company. What I mean by that is that ultimately they create content and platforms to attract eyeballs for their clients. On this note, it is interesting to see that Ballywire has developed Ireland’s first Web TV sports show gameball which is published every Friday and distributed on YouTube and Bebo.
3 Responses to “Video Content On Irish Media Websites”
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I think this ‘blurring of the lines’ is something that is likely to continue, with the need for content in all its forms being very much the driver both online and off.
Traditional media organisations have until now had a stranglehold on distribution but as that shifts I think we’ll increasingly see everyone in the marketing comms arena - and organisations themselves - creating and distributing more content directly.
Undoubtedly some of that will continue to be distributed through traditional channels but YouTube, Bebo, Facebook, blogs, customer magazines and all the rest will also allow organisations to deliver their content directly - blurring those lines even further.
Great post.
I agree with you in regard to both production and marketing companies working together to deliver content to journalists and the likes.
A few years back i tried to set up a website so that production houses could log details of up coming and past events they either filmed or were going to film. Most people were not interested then. i wonder if they would be interested now? I’d say they would.
I loved the post and what Ballywire are doing. It’s like not perfect production, but it’s damn good content all the same.