Comments on: Video Content On Irish Media Websites

By: Patrick Conroy

Patrick Conroy — Sun, 21 Sep 2008 06:56:21 +0000

I agree with you in regard to both production and marketing companies working together to deliver content to journalists and the likes.

A few years back i tried to set up a website so that production houses could log details of up coming and past events they either filmed or were going to film. Most people were not interested then. i wonder if they would be interested now? I’d say they would.

I loved the post and what Ballywire are doing. It’s like not perfect production, but it’s damn good content all the same.

By: Irish companies blurring the PR / media lines — Really Practical Marketing

Irish companies blurring the PR / media lines — Really Practical Marketing — Mon, 08 Sep 2008 10:17:36 +0000

[...] In a recent post Irish PR blogger Piaras Kelly discusses ‘digital content creator’ Ballywire Media. [...]

By: Mark Nagurski

Mark Nagurski — Fri, 05 Sep 2008 12:04:50 +0000

I think this ‘blurring of the lines’ is something that is likely to continue, with the need for content in all its forms being very much the driver both online and off.

Traditional media organisations have until now had a stranglehold on distribution but as that shifts I think we’ll increasingly see everyone in the marketing comms arena - and organisations themselves - creating and distributing more content directly.

Undoubtedly some of that will continue to be distributed through traditional channels but YouTube, Bebo, Facebook, blogs, customer magazines and all the rest will also allow organisations to deliver their content directly - blurring those lines even further.

Great post.