Piaras Kelly PR - Public Relations in Ireland

I happened to be in the TV3 studios last Thursday bringing a guest onto their new chat show Midday. Terry Prone of the Communications Clinic was another panelist on the show promoting her new book. One of the topics for discussion was the Government’s decision to rescind on its decision to introduce a cervical cancer vaccine programme for 12 year old girls next year due to the current economic climate. Interestingly, Prone highlighted that one would have assumed that the programme was currently in place given the huge backlash the Government is currently experiencing on the issue at present. Due to how the programme was announced, it is perceived to have been taken away from the public. In terms of communications strategy, the Government has to be extremely careful in how it communicates new initiatives, least it be perceived of reducing the quality of service the public can expect from it.

In the current economic climate this is an important point to note for the Government and other organisations. What we are witnessing in the wake of the global economic crisis is a breakdown in trust between the public and institutions which once formed the pillars of society. When making forward looking statements, every organisation has to be cognisant that its audiences will not simply take its word for granted and will look back after a period of time has elapsed to see whether the organisation kept its promise. In simple terms, make sure not to write cheques your ass can’t cash.