Piaras Kelly PR - Public Relations in Ireland

Rather than do a runthrough of this year’s PR disasters, I thought I’d highlight the two initiatives that impressed me during 2008 quickly.
Movember - Thinkhouse PR’s Movember campaign was the best PR camaign in Ireland this year in my opinion. The official website encapsulates what the initiative is all about:
Movember (the month formerly known [...]

We had an interesting discussion last week in the office about discount vouchers which are being emailed on a daily basis by clothing retailers. It’s gotten to the point where female consumers are so overburdened with discounts that they can’t keep track of how many vouchers they have. There are a number of [...]

Paul Isakson has another great post about building lasting brands. Paul’s point is that:
For a brand to stand the tests of time, it has to have roots that help it stay true over time. Why? Because lasting relationships are built on a foundation of trust. If you are constantly changing who you are and/or [...]