Comments on: Focus On Value Rather Than Price During The Downturn http://www.pkellypr.com/blog/2008/1217/focus-on-value-rather-than-price-during-the-downturn/ Irish Communications Consultant - Be Noticed Thu, 18 Mar 2010 08:31:32 +0000 http://wordpress.org/?v=2.6.2 By: » Weekend Consumer News Short Stack - ValueIreland.com : Irelands Only Truly Independent Consumer Watchdog http://www.pkellypr.com/blog/2008/1217/focus-on-value-rather-than-price-during-the-downturn/#comment-629246 » Weekend Consumer News Short Stack - ValueIreland.com : Irelands Only Truly Independent Consumer Watchdog Sat, 20 Dec 2008 09:01:27 +0000 http://www.pkellypr.com/blog/?p=878#comment-629246 [...] from the incident in Sutton Park, here is a great post from Piaras Kelly from earlier in the week - Focus On Value Rather Than Price During The Downturn. As the last line of the article goes: “Instead we should take a hard look at ourselves in [...] [...] from the incident in Sutton Park, here is a great post from Piaras Kelly from earlier in the week - Focus On Value Rather Than Price During The Downturn. As the last line of the article goes: “Instead we should take a hard look at ourselves in [...]

]]> By: Mark Nagurski http://www.pkellypr.com/blog/2008/1217/focus-on-value-rather-than-price-during-the-downturn/#comment-626630 Mark Nagurski Thu, 18 Dec 2008 23:31:53 +0000 http://www.pkellypr.com/blog/?p=878#comment-626630 Great points. The business to business space has similar issues and we often debate with clients and potential clients about the need to build value (in our case through informative content) rather than simply slash prices. While others compete on price we're encouraging clients to use informative content to become trusted resources in their relative market places - a strategy that can not only attract new business but also help retention. Whatever the move I think it boils down to real differentiation. It is, as you rightly point out, too difficult to differentiate your offer on price alone - it's easy for someone to 'steal' your point of difference by undercutting your prices. Customer relationships, unique services, remarkable products and informative content can all help establish real difference - and become near tangible assets in their own right. The problem is that they take time to build - it's much easier to simply throw up a 50% sale and hope for the best. Great points. The business to business space has similar issues and we often debate with clients and potential clients about the need to build value (in our case through informative content) rather than simply slash prices.

While others compete on price we’re encouraging clients to use informative content to become trusted resources in their relative market places - a strategy that can not only attract new business but also help retention.

Whatever the move I think it boils down to real differentiation.

It is, as you rightly point out, too difficult to differentiate your offer on price alone - it’s easy for someone to ’steal’ your point of difference by undercutting your prices.

Customer relationships, unique services, remarkable products and informative content can all help establish real difference - and become near tangible assets in their own right. The problem is that they take time to build - it’s much easier to simply throw up a 50% sale and hope for the best.

]]> By: What Was The First United States Currency? | Macs Forex Site http://www.pkellypr.com/blog/2008/1217/focus-on-value-rather-than-price-during-the-downturn/#comment-623830 What Was The First United States Currency? | Macs Forex Site Wed, 17 Dec 2008 11:40:25 +0000 http://www.pkellypr.com/blog/?p=878#comment-623830 [...] Focus On Value Rather Than Price During The Downturn [...] [...] Focus On Value Rather Than Price During The Downturn [...]

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