Piaras Kelly PR – Public Relations in Ireland

The Science Gallery is running a new festival entitled INFECTIOUS. Some of the events will look at viral marketing and how ideas spread. The highlights include:

GO VIRAL – Ze Frank and Jonah Peretti (Free event, pre-booking is essential)
17 Apr 2009 (Time: 19:00 – 20:00)

On the web, creating something that “goes viral” is the holy grail. In this talk, two viral media pioneers, Ze Frank and Jonah Peretti will explain how to create infectious ideas that spread to millions of people. Find out how to use social network theory, viral marketing, online activism, social media, and crowd sourcing to spread your ideas and spark online participation. If you’re an artist, activist, marketer, entrepreneur or anyone who wants to spread their ideas online, this is the talk for you.

GO VIRAL WORKSHOP (PART 1 AND PART 2)
18 Apr 2009 – 19 Apr 2009 (Time: 13:00 – 17:00)

Ticket Info: €5.00 (Pre-booking essential. Contact the Science Gallery by email.)

Join Ze Frank and Jonah Peretti for a two-day master class on viral media. We will brainstorm projects, launch them, and track them as they spread on the web. The goal of the workshop is to launch projects that spread virally and attract over a million views. Can we do it? Bring your creative ideas and your web skills and we will give it a try.

INFECTIOUS IDEAS – Lawrence Weschler MC joined by Luke O’ Neill, Vittoria Colizza, Patrick Honohan and Jonah Peretti (Free event, pre-booking is essential)
18 Apr 2009 (Time: 18:00)

Can the notions of epidemic and contagion be meaningfully applied to other areas of culture? MC’d by Lawrence Weschler a Pulitzer prize finalist, New Yorker columnist and Director of the New York Institute of Humanities our INFECTIOUS ideas panel will explore whether ideas of financial panic, ideas and marketing are truly infectious. Join Luke O Neill (Prof of Immunology), Vittoria Colizza (epidemic modeling researcher), Patrick Honohan (Prof of International Financial Economics and Development) and Jonah Peretti (Founder of BuzzFeed and Viral marketing expert)

CONVERGENT CONTAGIONS with Professor Lawrence Weschler (Free event, pre-booking is essential)
20 Apr 2009 (Time: 18:00)
Lawrence Weschler, Director of the New York Institute of the Humanities at New York University, will consider the profligate and often quite startling ways that ideas and images leapfrog and propagate across disciplines and generations in the wider history of culture. The way images spawn, or perhaps more accurately provide a seedbed for the reception of subsequent images: Whether it be the way that televised moon landing imagery may have helped to ground the later work of the artist Mark Rothko; or the way Che Guevera’s posthumous T-shirt glory may trace its roots, by way of Rembrandt, back to Mantegna; or, more generally, the way so many contemporary paparazzi vantages have their roots in Christological sources.