Archive for May, 2009



I stumbled upon this excellent interview with Larry Light, McDonalds’ Former Chief Marketing Officer, thanks to Kim Brater. I find McDonalds an extremely fascinating company and have written about their Ten Commandments in the past. The Ten Commandments are at the core of the company turnaround in 2002. Reading the interview with Light, I couldn’t [...]

The latest batch of MA students from DIT are about to finish up for the year and are looking for experience. You can browse through the CVs of 60 students from DIT’s postgraduate public relations and public affairs programmes on www.prstudent.com If you would like to follow up your interest with any of them and [...]

Edelman Dublin is seeking an experienced Account Executive to join its Corporate PR team.  Ideally we are looking for a self-starter, who isn’t afraid of working off his own initiative.  The successful applicant should have at least one year’s agency experience, will require strong knowledge of the Irish business media landscape, and excellent writing skills.  If [...]

Helge Tennø shared a video about status updates on his blog recently, which I’ve embedded below. Simply put – heard about Twitter but can’t figure out why all the hype? This video explains why status update is a big deal. Status updates explained from quub.com on Vimeo. As we all become more connected, traditional forms [...]

Newswipe

Charlie Brooker’s NewsWipe is now available to view on YouTube (thanks to Cian Ginty for the headsup.) The first episode is embedded below as three parts. It’s a very interesting series which looks at how the media operates, the public’s general lack of knowledge about the news agenda, and the state of news journalism. Part [...]




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