Piaras Kelly PR - Public Relations in Ireland

PFSK reports on the Nokia Technopolis Innovation Mill (link to pdf), a fantastic initiative which has been developed in tandem by Nokia, Technopolis, one of Europe’s largest science and technology park chains, Tekes, a Finnish agency for funding technology and innovation and several Finnish cities hoping to add jobs to their economies. PFSK reports, “given the fact that each year companies like Nokia come up with hundreds or even thousands of concepts and only a fraction ever see further development, the move makes sense on many levels. Beyond giving possible groundbreaking ideas a new lease on life, the project points to a new kind of openness around intellectual property that has the potential to benefit society as a whole.“

HowStuffWorks has a good article on how Nine Inch Nails are leading the charge when it comes to the future of the music industry. The band are demonstrating ways to make money from free music, something a number of other industries should take note of.

Guerilla Innovation highlights a clever art project in New York called anycoloryoulike, which aims to add a little colour to the trashbags that like the streets of NYC. It’s a great solution to one of the city’s eyesores.

I’ve been following the MKC Communications blog with great interest. MKC Communications is a Dublin based PR agency and a number of their team are contributing to the blog on a variety of topics such as the recent Irish elections, the swine flu epidemic and the future of the newspaper industry. The blog is only two months old, but it’s an essential read for anyone with an interest in PR in Ireland.

Two other blogs I’ve also started following recently are those of Dave Molloy, editor of a Trinity College Dublin student newspaper, and Mark Coughlan, a journalism student. One great post on Molloy’s site is ‘Technique over Technology‘ which highlights while it’s good to keep up with the latest technology trends, don’t forget the basics like interview and shorthand skills.

Samsung are making a string of great viral videos at the moment, here’s my favourite one for the Samsung Ultratouch.