Piaras Kelly PR - Public Relations in Ireland

Robin Blandford recently officially launched Decisions For Heroes, a new rescue team management tool which enables users to make better decisions by being enabled to analyse information to make more informed choices. In a sector where the wrong choice could potentially be a life or death decision, there’s no surprise that Blandford’s creation is meeting such an enthusiastic response.

I’ve met Robin a few times over the years and been impressed by his obvious intellect, but have always been surprised by his marketing skills. I happened to be flicking through some notes over the weekend and came across Guy Kawasaki’s amazing book ‘Art of the Start’, which is a must read for all entrepreneurs.

Decisions for Heroes is an excellent brand. It’s name alone sums up what the company is about, but Blandford goes further and follows one of Kawasaki’s rules - make a mantra for your company. The example quoted in ‘Art of the Start’ is the mantra of Wendy’s should be healthy fast food.

Decisions for Heroes’ mantra can be found at the bottom of the homepage - better decisions save lives. It’s clear and concise, explaining to potential customers exactly what it does on the tin.