Piaras Kelly PR - Public Relations in Ireland

Business cards are one of the most overlooked customer touchpoints. Think about it. You tend to give them out at networking events or after meeting someone for the first time, so they are an important factor for potential new business as they help with recall and offer an avenue for potential customers to contact you. So why are most business cards boring, leaving recipients struggling to remember who gave them which card?

By and large there are valid reasons for organisations to have rather bland business cards. Business cards should reflect the organisation’s brand and its values. That said, however, there are a number of elements that can be factored into a card to make them stand out. For example, the business card owner could have their photo on their card which helps recall if the recipient has picked up fifteen other cards at the same event. For examples of innovative business cards have a read this article, 51 Creative Business Cards That Will Make You Look Twice.

One creative example I came across is PrintDelicious.ie’s chocolate business cards. I was recently speaking at a Small Firms Association event and was given a sample by the owner, Sandie Stanley. Here’s a video of some samples Sandie sent into Ireland AM on TV3. While they might not be appropriate for many organisations, let’s just say that people would be sure to remember anyone giving out these business cards. In fact, if you’re a bit shy I’d almost encourage you to think about using them as the person giving them out at the SFA event was literally inundated with people looking for a sample once someone else at the event had shown them what they had received.