Piaras Kelly PR – Public Relations in Ireland

Robert Coyle from Bloom Advertsing sent me a case study for the ‘Ireland Deserves Sun’ campaign they ran for Sandtex. Sandtex Exterior Masonry Paint conducts one major advertising campaign each year between late April and early May, as this is the time people think about painting the outside of their houses. Bloom put digital at [...]

I tuned into RTE’s Today With Pat Kenny Show earlier this week for an interesting discussion about citizen journalism. Ger Colleran, editor of the Irish Daily Star, was quick to point out that citizen journalism has always been around in one form or another, but that technology has brought the public closer to the media. [...]