Thoughts On The Future Of The Media
Published January 15th, 2010 in GeneralI’ve ben sitting on a post about my thoughts about the future of the media for a while now and will try to post it next week as one piece or as a series of posts. In the meantime, here’s a really interesting presentation Guido Fawkes gave at a recent Online News Association event.
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Hi Piaras, what you are pondering is the $64 billion question at the moment. I don’t think it’s overstating things to say that media is dying; audiences are dispersing. They still need news, but they get it from a wider mosaic of sources, and rely increasingly on their informal networks and social networks for the latest news.
That presentation you’ve given from Paul Staines talks about the need for journalists as interpreters. On the ENN news website, I think the team does a great job at concisely telling Irish decision-makers not only what most important ICT news, but also what it *means*. If you don’t have a journalist who can interpret and contextualize for you, you the reader will have gaps in your understanding that may get filled up by speculation and guesswork.
But how can media, as we currently know them, afford to pay the best journalists to continue being the gatekeepers/interpreters, if the audiences disperse, and advertisers can’t be sure their paid spots are going to be seen by readers?
I think what lots of people are waiting to see is where — and whether — the fragmented audience will start to come together again, and new commercial models may emerge wherever those hungry readers and context-giving journalists come together in reliably large numbers. One continued strong trend is the continuing rise of editorial products like companies’ own e-newsletters, comprising some editorial and some selling, as corporates try to take their message direct to customers.
The media models are still emerging. At the moment it just feels like the ant hill has been kicked over.
Sheila Averbuch, ENN