One of the annoyingly repetitive topics of conversation during 2009 was ‘Old media is dead. I read about such and such a story on Twitter first.’
To my mind hearing about something and reading an article about something are two different things altogether.
If I hear a rumour about something from a friend prior to it breaking in the media, I don’t suddenly turn around and stop buying the Irish Times everyday and ask my friend to tell me all that is happening in the world today.
Twitter is an amazing tool to watch a headline spread across a network. A headline though is completely different to a story.
Here’s an example. When Tsutomu Yamaguchi died, Twitter lit up for a moment. You probably didn’t notice though because all you would have heard about is that the only official survivor of both atomic bombs in Japan had died.
About a week or two later I read his obituary in the Economist and I was fascinated. The man behind the headline was far more interesting than just the fact that he was a survivor of two nuclear bombs. Yamaguchi’s emotional struggle with what he had experienced could not be limited to 140 characters.
His poetry and recollections of his experiences simply cannot be summed up in a soundbite. You need to sit down and take the time to read his story and hopefully learn a lesson from why he called his book ‘The Human Raft’. Here’s the Economist’s obituary for anyone that’s interested.
Search
There are no recent tweets.
Categories
- Books (4)
- Buzz (3)
- E-PR (142)
- General (491)
- Ideas (7)
- Personal (77)
- PR in Ireland (87)
- Resources (5)
- Technology & PR (6)
Archives
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- May 2012
- April 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005

Why Twitter Won’t Replace The Mainstream Media”
becuase nobody asked it to
I agree totally Piaras, interesting post.
I admit that sometimes, as I don’t watch a lot of news, Twitter serves like the ‘ticker’ on Sky News, so if there is some trending news, I can see what it is on Twitter, and try to stay in the loop.
Most of the time, I find trending topics such as #Big Brother or #Now Playing of little or no interest whatsoever. 140 characters is a very limited amount of space to convey anything, particularly when you have to allow around 30 of those for a ‘read more’ shortened link.
You’re left with a headline-sized space, and a link you want to draw attention to, as the extent of what you can shout into the void.
Another point worth is that Twitter users seem to be early adopters on the Tech scene, so there are amazingly over-represented retweets on Tech news, such as iPad, Google Wave, Buzz, HTML 5, Andriod, and so on.
A lot of people end up talking about all of these free products (or the architecture they run on) as if they paid for them, and are expert reviewers as to how the product could have best succeeded. (I’m doing it myself here about Twitter!) We do not have any established criteria of qualification for these user views.
With respect to news, we’re back to the oft-maligned ‘information overload’ dilemma early internet users were reported to experience. One of the things Twitter is great for, is finding people who are passionate about a theme that is of interest to you, and allowing them to wade through all of the relevant articles on the web, and cherry pick those most relevant to your interest area.
Where it fails is when users decide to bomb the service to make a non-event ‘news’. Therefore we find a lot of false Celebrity Death reports, that are then picked up by lazy journalists, and that become mainstream news, before anyone has checked any of the sources.
I suppose you could call this filtering, and Twitter has none of it.